The Four Service Marketing Myths Remnants of a Goods-Based, Manufacturing Model Stephen L. Vargo University of Maryland Robert F. Lusch Texas Christian University Marketing was originally built on a goods-centered, manufacturing-based model of economic exchange developed during the Industrial Revolution. Since its beginning, marketing has been broadening its perspective to include the exchange of more than manufactured goods. The subdiscipline of service marketing has emerged to address
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Mäori & Public Health: Ethics A discussion paper Preamble Being asked to write a paper on Mäori perspectives on Public Health ethics raises issues for me. Some years ago my research colleagues and I invited Moana Jackson to participate in a project on genetic engineering. Our first question for him was along the lines of whether Mäori had a ‘unique perspective’ on genetic engineering. It was then that we received our lesson about the use of the word ‘perspective’ (Cram, Pihama & Philip-Barbara
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have wanted or needed a draft, but in view of the United States being attacked on September 11, 2001, I feel our country must be ready and prepared to defend itself. If being prepared means reinstating the draft, a mandatory summons for military service, then I think we should consider this a reasonable proposal. I think the tragic events of September 11 will evoke most people to agree with me. Since September 11 we have seen a surge of patriotism in this country that seemed hidden for many years
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However, discussions on this topic often lack sufficient and precise information. A remarkable gap between the results of academic research on HFT and its perceived impact on markets in the public, media and regulatory discussions can be observed. The research at hand aims to provide up-to-date background information on HFT. This includes definitions, drivers, strategies, academic research and current regulatory discussions. It analyzes HFT and thus contributes to the ongoing discussions by evaluating
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Class #: 1109MGMT Section: 610514 Turnitin Score: 14% This Research paper is about diversity in the workplace. It also talks about how management handles diversity in the workplace and how they view it. The case that I will be talking about is the Wal-Mart case. This case will also show you how leadership played
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American Pop: Popular Culture Decade by Decade. Ed. Bob Bacthelor. Westport, CT: Greenwood Press 2009. 978-0-313- 34410-7. 4 vol. 1,604p. $375.00. Gr. 9-12. This four volume set gives students a broad and interdisciplinary overview of the many and varied aspects of pop culture across America from 1900 to the present. The volumes cover the following chronological periods: V 1. 1900-1929, V 2. 1930-1959, V 3. 1960-1989 and Vol. 4. 1990-Present. There is an Introduction for each volume
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computer system, computer ethics would advise that such an action is unethical. As technology advances, computers continue to have a greater impact on society. Therefore, computer ethics promotes the discussion of how much influence computers should have in areas such as artificial intelligence and human communication. As the world of computers evolves, computer ethics continues to create ethical standards that address new issues raised by new technologies. Computer Ethics is a part of practical philosophy which
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communication and entertainment services. Our Mission Your trusted and proven partner for innovative and exciting communication experiences delivered with passion, quality and commitment. Contents SLT at a glance 02 SLT’s year at a glance 05 About this report 07 Letter from the Group Chairman 08 Letter from the Group Chief Executive Officer 10 Board of Directors 12 Leadership team 18 Corporate governance 23 Risk management 34 Management discussion and analysis 38 Financial
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Management Research News Retaining employees – the fast track to commitment Susan CurtisDennis Wright Article information: To cite this document: Susan CurtisDennis Wright, (2001),"Retaining employees – the fast track to commitment", Management Research News, Vol. 24 Iss 8/9 pp. 59 - 64 Permanent link to this document: http://dx.doi.org/10.1108/01409170110782964 Downloaded on: 11 October 2015, At: 02:58 (PT) References: this document contains references to 0 other documents. To copy
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change, from human to computer, the HR portal implementation process must take into account the challenges of both change management and technology acceptance. By integrating change management theories with IT user acceptance models, this article adds to HR’s collective knowledge of ways to effectively implement HR portals. In addition, this article describes the cross-national challenges that exist when a global firm attempts to implement an HR portal around the world. Thus, this article will present
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