people on Feb 25 (“Black Wednesday”). Scott’s direct management style conflicted with the culture Jobs and Markkula preferred, and Scott resigned in July. Markkula stepped into his position as CEO. In August 1981, IBM released their PC. Unimpressed and unafraid, Apple welcomed IBM to the PC market
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B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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Harvard Business School 9-399-011 Rev. April 9, 2001 Acer America: Development of the Aspire In early 1998, Stan Shih, CEO of Taiwan-based personal computer (PC) manufacturer Acer, Inc., was reviewing the first estimates of 1997 year-end results. With revenue of $6.5 billion from own brand and sales to original equipment manufacturers (OEMs) such as IBM, the company was now acknowledged to be the third largest PC manufacturer in the world. Although the performance was respectable in the wake
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Much of Intel’s success had been due to microprocessors, a product it invented in 1971 and in which it continued to set the pace. Despite the company’s illustrious history and enviable success, its Chairman and CEO, Andy Grove, worried about the challenges ahead: Business success contains the seeds of its own destruction. The more successful you are, the more people want a chunk of your business and then another chunk and then another until there is nothing left. I believe that the prime responsibility
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1-800-FLOWERS.COM, to match its web site address. E-Commerce Growth As the Internet started to become commercial in the 1990s, the early adopters were primarily tech-savvy males. So it only made sense that the first e-commerce business that launched on America Online was something that many men desperately needed: a 24-hour flower shop. 1-800-Flowers, a retailer that started with one flower shop in New York in 1976—and went national, thanks to its popular phone number—was in fact the first e-tailer on AOL
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This paper is a summary of the Closing Bell Speaker Series that I have attended this Spring. The Closing Bell Speaker Series is a lecture series where professionals come in to present on a topic of their choosing. The topics speakers present from include are very differentiated, ranging from professional development to the importance of mentoring. In this summary, I will discuss two of three Closing Bell Speaker Series lectures that I attended. I will also describe how the topic related to my future
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AMAZON.COM: GLOBAL STRATEGIC ANALYSIS IN INTERNET AND ONLINE INDUSTRY: THE FUTURE OF ONLINE SHOPPING COMPETITION SYSTEMS. 5/6/2015 Group Global Strategic Analysis Project for MGMT 471 Role of the Global Corporation Executive Summary Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States.[12] Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blue-rays
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BOB7024 Organizational Behavior & Design, Stephen P. Robbins & Timothy A. Judge, Organizational Behavior, 14th edition, 2011, Pearson Education Chapter 1 Case Incident 1: “Data Will Set You Free” Ford CEO Alan Mulally is known for starting meetings by saying “Data will set you free” and for trying to change Ford’s culture to one that is based on increased accountability, more information sharing, and hard metrics. “You can’t manage a secret,” he is also fond of saying. Although it’s not
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Knoll Workplace Research Five Trends that Are Dramatically Changing Work and the Workplace By Joe Aki Ouye, Ph.D. Co-Founder and Partner New Ways of Working, LLC The Changing Nature of Work My wife, a manager at Hewlett-Packard, usually has a two minute commute—a thirty foot walk from the kitchen up to her office. She goes “to the central office” about once every other week, more to keep in touch socially rather than to formally collaborate. Although she only meets face-to-face with her globally-based
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The Technology Choices Written By: Predrag Jakovljevic Published On: August 27 2005 Microsoft's Uncontested UI Supremacy In the battle between Microsoft Business Solutions (MBS) and the UK-based the Sage Group plc (LSE: SGE.L) for the small-to-medium enterprise (SME) market segment, technology choices will be a major factor. The previous parts of this note detailed the strategies of these two major vendors and analyzed how the market would respond. But, going a mile further, there are
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