Table of Contents SYNOPSIS 4 OBJECTIVE 5 INDUSTRY PROFILE 6 COMPANY PROFILE 10 RESEARCH METHODOLOGY 11 Title Of The Project 12 Problem Statement 12 Scope Of The Study 12 Sources Of Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail
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Ice Cream Industry in India Sunday, 01 November 2009 00:00 Aswathi Muralidharan Opportunities - Other business opportunities http://www.dare.co.in/opportunities/other-business-opportunities/ice-cream-industry-in-india.htm Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful
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Consumer Behavior towards Ice creams: A perspective on Kwality Walls Contents 1. History of Ice creams 3 2. Stages of Consumption 3 3. Market Analysis 4 3.1. Ice cream industry in India 4 3.2. Challenges 6 3.3. Future growth prospects 6 4. Attitudinal factors: Ice creams 7 5. Company background 8 6. Short-term and Long-term Memory factors in Ice cream 10 7. Maslow’s Hierarchy 10 8. Competitors 11 9. Recent Developments in Ice cream industry 12 9.1. Effect on Kwality
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and White Revolutions, India is now fervently poised for the Food Revolution that will ensure agricultural diversification and large investments in food processing (F&B News, 2011). In addition, due to the structural change in Indian economy, multinational investors are now flowing into India (F&B News, 2011). Thus, at the moment there is a rising need of ensuring food security which include the availability and accessing of food. Specifically, the ice cream industry is estimated to occupy
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Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely
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Ice Cream Market - India December 2008 Executive Summary Estimated worth USD XX mn in 2008, expected to grow to USD YY mn in 2009 North and west account for a% of total sales High profit margins ranging between b-c% Market Drivers & Challenges Drivers: Opportunity to capitalize on low consumption levels; growing institutional sales Challenges: Competition with the unorganised sector on price and quality, and lack of welldeveloped cold chain facilities Trends Large investments
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AMUL ICE CREAM is made from Milk and Milk products, Sugar, Stabilizers & Emulsifiers. Composition: * Total Solids 40% to 41% * Sugar 15% Approx. * Acidity 0.17% to 0.19% * Protein 3.9% to 4.1% Food Energy Value: Calories per 100 ml -196.7 kcal Flavors: Vanilla, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate, Honey-Dew-Melon, Tutti-frutti, Litchi, Kesar Pista, Kaju Draksh, Butterscotch, Chocochips, Rajbhog and Cashew Break. Packaging:
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ACKNOWLEDGMENT A lot of guidance and support was needed to complete this report. It was a Work in which, I have seen the external world with same eyes but in different perception. I would like to express my deep sense of gratitude to Mr. Vishal Goel for giving me the opportunity as they proved to be a constant source of inspiration providing unstained support at all stages of the project work. Acknowledgement must be given to honorable Director
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From a small outlet in Ahmedabad over 80 years back, Vadilal Industries Ltd has today emerged as India’s second largest ice cream player. The company is also one of the largest processed food players in India with significant exports of frozen vegetables and ready to eat snacks, curries and breads. Vadilal’s aim is to become an
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Ice Cream Industry in India and Vadilal Summer Project Report Study of the Sales Infrastructure of Vadilal Milk Products Ltd. in Navi Mumbai By Swapnil V Barhate & Mayuresh J Kamble [pic] Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai (SIMSREE) ACKNOWLEDGEMENT I take this opportunity to thank Mr. Mayur Awasthi for giving me the opportunity to work on this project. He provided me with the right direction and guidance during the
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