A Grounded Exploration of Sales and Distribution Channel Structures in Thirteen Industries in India Leading to a Classification Scheme Dr Prathap Oburai, Marketing Area, Indian Institute of Management, Ahmedabad, India. Email: prathap@iimahd.ernet.in, prathapoburai@yahoo.co.in Phone: 0091-79- 2632 4942 Professor Michael J Baker. University of Strathclyde, Glasgow, United Kingdom This paper is a revised version of a competitive paper reviewed and accepted for presentation at
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Mayank Kumar – 1302-084 Prashant Gupta – 1302-105 Ravi Kumar – 1302 - 120 Kirti Shankar – 1302-074 Komuravelly Sainath – 1302-075 Rajeev Tibarewal – 1302-116 Rahul Gupta – 1302-113 Mayank Kumar – 1302-084 Prashant Gupta – 1302-105 Ravi Kumar – 1302 - 120 Kirti Shankar – 1302-074 Komuravelly Sainath – 1302-075 Rajeev Tibarewal – 1302-116 Rahul Gupta – 1302-113 2013 IMT Ghaziabad (DCP Batch – 2013-15) 2013 IMT Ghaziabad (DCP Batch – 2013-15)
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based ice cream for Unilever’s “Heartbrand” Introduction Frozen dessert, particularly ice cream, is one of the most prominent sectors of production due to its wide market scope and popularity. However, it is threatened by the increasing concern for healthy diets due to its fat, calorie, and sugar content. As a result, the demand for a healthier version of ice cream with retained or even improved sensory properties arises. Unilever responds to this demand by launching a new kind of ice cream which
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Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England
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are big three in the market and Mazda is ranked as 15 in 2010 (Table 2) (Table2. Worldwide 2010 production of the first 20 manufacturers (Genta, at el, 2014) Car production volume worldwide has been grown rapidly between 2000 and 2010, and India, China and Mercosur countries (Latin America) have emerged rather than the traditional high production areas: North America, European and Japan. (Figure 3) Figure 3. Evolution of production breakdown in the first decade of the 2000s, (Genta, at
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FOOD PROCESSING IN INDIA Corporate Catalyst India A report on Indian Food Processing Industry 1. INDUSTRY OVERVIEW India is the world’s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The food processing industry is one of the largest industries in India-it is ranked fifth in terms of production, consumption, export and expected growth. The food industry is on a high as Indians continue to have a feast. Fuelled by
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Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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the then fragmented United States ice cream industry. Through acquisitions it expanded into a full range of dairy products. By 1930 it was the largest dairy company in the United States and the world, exceeding Borden. McInnerney operated the Hydrox Corporation, an ice cream company located in Chicago, Illinois. In 1923 he went to Wall Street to convince investment bankers there to finance his scheme for consolidating the United States ice cream industry. He initially found "hard sledding" with
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34-56789-1213-1515-18192021 | EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the ‘Top 10 brands’ list for the year 2008
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|PAGE NO. | | |PART-I General Information | | |1 |About the industry |01 | |2 |About the Company |06 | |3
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