founded in 1983, is an ice cream serving company which offers various premium ice cream products. Operating with the franchise model, MSC focuses on the student-driven market. The competitive advantage of MSC is its high standard, customized product. Compared with other local competitors, MSC serves the ice cream through manual gauging rather than the ice cream machine. Being able to choose flavours and mixins as they like, the customers of MSC can enjoy unique customized ice cream experience. With the
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Baskin-Robbins is the world’s largest chain of ice cream stores. It is well known for its slogan “31 Flavors”. They came up with the slogan with the idea that you could have a different flavor every day of the month. They also believe that you should be able to sample the flavors before you buy, so they came up with the little pink spoon. The pink spoon is what sets Baskin-Robbins apart from the competitors. Customers look forward to tasting the flavor of the month. “With over 5,800 locations in
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or book store.） And the girls who deadly love dessert but need to keep their nice bodies are also my targeted customer. Customers are paying more attention on how nutritious the food is. 5, Vender1: Flour business from China Vender2: white cream from Japan Vender3: Packing Box from Tokyo lovely bear store 6, me: leader of this company, charge of the management team and make significant decisions, have more than 80% company share. My mother: my partner and our company’s investor
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Jerry’s Homemade, Inc. Mohammad A. Hoque Professor Jane Storm MKT 315 Aug 27, 2011 Ben & Jerry’s expects more from its partners than simply earning profits Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a modest $12,000 investment. Ben & Jerry's is a founding member of Business for Social
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too much idle inventory, raw materials and other resources. Effective capacity management requires good demand forecasting for proper planning on the aggregate (Chase, Jacobs, & Aquilano, 2006). In the case of the new Starbucks yogurt and ice cream products, the company needs good forecasting on daily, weekly and seasonal demand for these products. Each store needs to be supplied with the required equipment and receive sufficient raw materials to meet daily demand. Just-In-Time. Just-in-time
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successful in that they were inefficient in managing operational activities. The high cost of distribution, significant delays in opening a new manufacturing plant with a $6.8 million write-down, producing the large chunk ice cream, and difficulty forecasting demand for ice cream flavors all contributed to the company’s first profit loss in 1994. Porter states that cost advantages arise from performing company activities more efficiently than competitors and Ben & Jerry’s ineffectiveness to do this
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Chattanooga Ice Cream Introduction Chattanooga Ice Cream Inc. (CIC) is a producer of mid-priced basic ice cream products (5 main flavors) and a completely owned subsidiary of Chattanooga Food Corporation. The CIC division president and general manager is Charlie Moore and has held this position since his promotion in 1993, see Figure 1 for the organizational chart. CIC is one of the largest regional manufacturers of ice cream with most of their sales to supermarkets and food chains. The Chattanooga
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“No longer plain” Executive summary Rangin is traditional snack from east java; Indonesia the taste is savory with grated coconut inside. The new concept of Sorangin is combining the original plain rangin with variety of flavors Indonesian ice cream “es puter” and diver topping. The marketing mix and sales strategies would make this business profitable, with the financial scheme that attractive to the investor, soerangin would be the leader in the market and breakeven in less tha one and half
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middle ground between fast food and family dining. The average restaurant seats 120 patrons, and the average check is $7, $2 higher than McDonald's. The principal menu items are a butter-basted hamburger called the Butter Burger, and a high-fat ice cream known as frozen custard. The chain began expanding rapidly in the mid-1990s, and its sales have grown at a rate far outpacing the industry average. The company is owned and managed by Craig Culver and his family. Culver’s has achieved great success
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handling of an administrative situation. LOGISTICS CASE STUDY DEVELOPED F OR : COUNCIL OF LOGISTICS MANAGEMENT Walls (China) Co., Ltd. Logistics Operations Startup In mid 1994 the Unilever company Walls (China) Co started manufacturing and selling ice cream in China. Bob Smith, the General Manager of Wall’ outlined some of the s challenges: Operating in China means a number of new concepts for the Chinese managers -profit, selling and customer service. The Chinese manager of the past sat in his office
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