BASKIN ROBBINS INNOVATIVE MARKETING Baskin-Robbins was a manufacturer and seller of premium quality ice cream in a variety of unique flavours. The first Baskin-Robbins store was first set up in California in the 1940s soon after the Second World War. The company quickly expanded to other states in the US and various countries around the world. Over the years, Baskin-Robbins developed over 1000 ice cream flavours along with other novelties like milk shakes, smoothies, cakes, etc. In the summer of 2003
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Jerret Carpenter 1st hour Frigid Facts History of Ice Cream The first frozen dessert is credited to Emperor Nero of Rome. It was a mixture of snow (which he sent his slaves into the mountains to retrieve) and nectar, fruit pulp and honey. Another theory is Marco Polo, 13th century bard and adventurer, brought with him to Europe from the Far East recipes for water ices....said to be used in Asia for thousands of years. The first ice cream parlor in America opened in New York City in 1776.
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& Jerry’s performance on each of the three dimensions of the mission statement? Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With
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Spring 2006 Ice-Fili: Winning Strategem in a Contemporary Venue -Team 5- 900-22-7377 904-46-8228 904-47-4673 904-50-0701 904-50-7922 904-52-3718 February 13, 2006 Executive Summary Ice-Fili had been successful in the past, surviving various tumultuous times including the transformation of the Russian closed economy into an open economy and the financial crisis in 1998. As Russia’s largest domestic ice cream producer, they had held
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management team “I know you’re named after the city of Chattanooga and you make ice cream, but who are you as a company? Where are you going? What are you trying to accomplish!” Jack would immediately state that Chattanooga Ice Cream (CIC) is having an identity crisis. They have no clear direction and that starts from the top. CIC can’t be everything to everyone. They can’t be known for supplying mid-price ice cream products by the market and all of a sudden want to compete with Ben & Jerry’s and
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Abstract An external analysis has been conducted at Ben & Jerry’s. Our company is a leader in super premium ice cream industry. This report will analyze the company’s profitability margins and what major opportunities and threats that are facing the industry today. In addition, the report will take you through a brief history of Ben & Jerry’s and general information about the ice cream industry itself. The strategic plan is to identify and suggest the optimal solution for Ben & Jerry’s to get an
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ENTERING THE ICE CREAM BUSINESS: A CASE STUDY OF KLEINPETER FARMS DAIRY John James Cater III, Nicholls State University Ken Chadwick, Nicholls State University CASE DESCRIPTION The primary subject matter of this case is strategic management for small business, specifically developing a new product and entering into a new competitive arena for an established small family business. Secondary issues examined include marketing strategy, human resource management, and operations management in the small
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Product: * Lots of Substitute Products, but ice cream lover that is willing to pay the extra price to receive the higher level of quality * High quality, High price( Luxury Product) * a narrow product mix but great product depth A lots of SKU(Diversification) : According to the Marketing Intelligence Service : 36 Flavors * Type: Ice-cream, ice-cream cake, ice moon cake, Milk shake, ice cream sandwich * Taste of ice-cream: Vanilla, Coffee, Tiramisu, Cantaloupe, Strawberries
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EXECUTIVE SUMMARY TRENDS • Both the leading players in ice cream in terms of value sales in 2010 – Gujarat Co-operative Milk Marketing Federation and Hindustan Unilever – have well-developed ice cream fast food chains in the consumer foodservice environment in India. Operating under the brands Amul and Swirl’s, the company’s fast food chains helped to propagate their respective brand names, as consumers associated the brand image with the comfortable seating and high-quality service witnessed at
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ice cream of the future, which was comprised in 1988 and was established by Mr. Jones who was a biologist by deal with an area of expertness in cryogenics. Dippin Dots ice cream were small circular shaped beads of ice cream that were made at supercold temperatures, provided at subzero temperature in a soufflé cup. Dippin Dots Ice Cream was detected in places like shopping malls, amusement parks, water parks, festivals globally, when enfranchisement was based in 2000. PESTEL means Political, Economical
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