Background Haagen-Dazs is the world’s first super-premium ice cream, introduced in 1961. That’s when lifelong ice cream entrepreneur Reuben Mattus (who 40 years earlier helped his mother sell fruit ice pops on the streets of New York City) began selling Häagen-Dazs Chocolate, Coffee and Vanilla ice cream in pint-sized containers throughout New York City. For decades, he experimented, tested and ultimately perfected the world’s finest ice cream. Not surprisingly, word-of-mouth passion for Häagen-Dazs
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LUNGSOD NG MAYNILA College of Mass Communication ARCE DAIRY ICE CREAM Submitted by: [NAME OF GROUP] Alfonso, Jean Camille G. Espino, Joseph Allen P. Masanque, Deunice C. San Pedro, Maranatha Hope T. Sollestre, John Adrian F. Velasquez, Frances Anne S. Submitted to Prof. Rosario Taylo January 28, 2011 Campaign Title: “Pambansang ice cream, ating tangkilikin!” I. Background/Research Arce Dairy Ice Cream, formerly Selecta, started on January 1990 when the Arce family
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Thesis Paper Outline Format I. Introduction: In this section, give the reader an idea of why your paper will be important and/or interesting, what you will be arguing, and make the organization of the paper clear to the reader. a. Explanation of purpose and background information (optional): Explain why this topic needs to be written about (may require some background on the topic) b. Thesis statement: A basic statement of your position; your answer to your research
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Ice Fili – Case Analysis Introduction Ice Fili, is historically one of Russia’s best ice cream producers, led by Chief Executive Officer Anatoliy Shamnov. After surviving being controlled by the Soviet Regime, warding off local competitors, and continuing success through the collapse of the Russian market in 1998. They have not been able to sustain steady growth of market share, and are facing increased competition from fierce rivals Nestlé. Following the time of the market collapse, they had
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aggregated into two major products: Ice Cream and Specialties such as ice cream sandwiches and prepackaged ice cream. Both products has its own packaging machine but use a common, single ice cream manufacturing machine and the same pool of labor. The ice cream requires two hours of the ice cream machine, one hour on its own packaging line, and three labor-hours to produce 1,000 gallons of finished product. The Specialty products requires one hour of the ice cream machine, one hour on its own packaging
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Hangyo Ice Creams Pvt. Ltd., is a flagship company of Srikrishna Group, which is a Rs.100 crore entity with interests spanning various sectors like milk and milk products, ice creams and fresh foods, restaurants and hospitality. Srikrishna Group has the distinction of being the first organized private sector venture in milk industry in Karnataka state. Continuing in the same pioneering tradition, Hangyo Ice Cream Pvt. Ltd., is also Karnataka’s
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......................................................................................... 3 4.1 Market and Brand of Choice.................................................................................................................... 3 4.2 Ice Cream Market Issues ......................................................................................................................... 3 4.3 Important Issues about the Brand ......................................................................
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MARKET RESEARCH PLAN FOR HANGYO ICE CREAMS PVT. LTD. Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached
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1. Introduction This paper analyses the performance of the company Ice-Fili at the end of fiscal year 2002. It’s the oldest Russian ice cream producer. It originated from the former state-run Soviet company Moshladokombinat N 8. In 1992 it was privatised and registered as a private jointstock company under the name Ice-Fili. Its CEO is Anatoliy Vladimirovich Shamanov. He transitioned the company to a privatized for-profit firm after the dissolution of the Soviet Union in 1991. The transition was
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brand of ice cream and milk sold in the Philippines and also in Australia by Mead Johnson Company, who also made Sustagen and Enfamil. The ice cream brand is co-owned by the Philippines' RFM Corporation and the food giant Unilever under the subsidiary Unilever RFM Ice Cream, Inc.[1] The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in the 1930s. It later expanded its business by selling its ice cream and milk
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