MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company
Words: 650 - Pages: 3
Advertisement 18 10.2. Website Enhancement 19 10.3. Social Media 20 10.3.1. Facebook 20 10.4. Print Advertisement 20 10.4.1. Today Newspaper 20 10.4.2. 8 Days Magazine 21 10.5. Point of Purchase (POP) Advertising 21 11. Other IMC Activities 22 11.1. Out Of Home (OOH) Advertising 22 11.2. Quick Response Code 23 11.3. Press release 23 11.4. XOXO Road show at Orchard Road 24 11.5. XOXO Vending machine 24 11.6. Sponsorship For NDP Goodie Bag 25 11.7. Sales Promotion
Words: 8764 - Pages: 36
Selling Model of the IMC Planning Process Review of marketing plan Analysis of Promotional program situation Analysis of communications process Budget determination Develop integrated marketing communications program Advertising Sales promotion PR/ publicity Personal selling Direct marketing Develop objectives and strategy for each Develop message, media strategy, and tactics Integrate and implement marketing communications strategies Monitor, evaluate and control IMC Program Internet/ interactive
Words: 985 - Pages: 4
Executive Summary This report will provide several research findings and discussion of large scaled organizations utilizing integrated marketing communication tools whilst measuring the environment (context) that they operate under while providing several suggestions of improving their communications to parties internally and externally. There this group is consisted of 3 members and the chosen industry and organization for this report is gaming consoles; Microsoft Xbox. While conducting our
Words: 3405 - Pages: 14
generating more exponential growth for the company. Researching the most beneficial Integrated Marketing Communication channels was critical for Ideasaurus’ plan to execute the a marketing plan for either a small to midmarket business. Ideasaurus’ IMC channels include direct mail, email campaigns, paid search, new content creation, personal sales, webinar/digital events, social media ads, product training and event sponsorship. Key Research Results By reaching out to primarily small and midsize
Words: 2387 - Pages: 10
Communications Strategy Plans – • Traditional Media In this portion of the communications strategy plan, the types of media that will be used are the television, printed materials, and radio announcements. These types of communications will be the most expensive of all the plans to undertake. When using the television, commercials will be produced in order to promote the new natural spray cleaners. The Mr. Clean mascot will be used in the commercials just as it has been for many years. During
Words: 1546 - Pages: 7
IMC Strategy Strategic Marketing MBA 6011 Tiffany Hauser May 28, 2014 Dr. Kroeger South University ------------------------------------------------- We know how you want to get there, so get there the BEST way you know how!!! ------------------------------------------------- Airways Global………… the right choice for the right price ------------------------------------------------- Brand Repositioning Statement ------------------------------------------------- To passengers of all ages
Words: 856 - Pages: 4
Introduction In 1946, Tide was launched by a US company named Procter & Gamble (P & G). In 1949, Tide has successfully established itself as an international brand. They have a range of products which includes household detergent such as Tide Liquid, Tide Powder and many more (Procter & Gambler 2012). Besides, Tide was not just another laundry product; it is recognized as the washing miracle. It was the first heavy-duty synthetic detergent which revolutionized from the traditional
Words: 9343 - Pages: 38
| Apple Inc. | Integrated Marketing | | Integrated Marketing By Apple Inc. | | Arjit | 9/2/2011 | | Contents About Apple 1 Product Portfolio 2 Apple Marketing Strategy 2 Presentations 2 Brand Strategy 3 The Apple Brand Personality 3 The Apple Customer Experience 3 Brand Loyalty 3 Effective Advertisement 3 Apple PR strategy 3 Apple Communication Strategy 4 Apple Communications. 5 iPod Marketing Strategy 5 The iPod Launch in 2001. An Absolute Flop
Words: 3930 - Pages: 16
Question -1: In Japan, Domono’s is marketing both a product and a service. Review Domino’s Japanese marketing program in detail. For each item in the program identically how it was standardized internationally or adapted to the Japanese market? Answer: * Market research: Dominos did a proper market analysis with the help of one consultant who concluded that “Japan is not ready for Pizza delivery”. Y. Higa a Japanese businessman and Domino's founder Tom Monaghan made a tie-up and entered into
Words: 255 - Pages: 2
