DR.V.MAHALAKSHMI M.L,MBA,Ph.D 7A, CID Quarters, V.K.Iyer Road, Mandaveli – 600 028. karunamaha@yahoo.co.in ; Phone: 95 – 044 – 4281 5557, 24615636, Cell: 98404 60478.98842 51564 Profile: [pic] • Dean, Panimalar Engineering College • 15 Years in the realm of Teaching & Training • 8.11 Years full time Legal Practice in various courts. • Currently guiding 6 research scholars in various universities • Legal consultant for corporate houses • Authored a book
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IN-COMPANY TRAINING REPORT ON “MARKETING STRATEGIES OF JK TYRES” COMPLETED IN JK TYRE LIMITED [pic] SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF B.COM (H) IIIRD YEAR DELHI COLLEGE OF ARTS & COMMERCE, NEW DELHI TRAINING SUPERVISOR: SUBMITTED BY: MR. HARMEET SINGH KOHLI KARAN ARORA (Marketing Manager Central Zone) ROLL NO. 336
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[pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This
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How McDonald's evolved its marketing in India Preeti Chaturvedi When McDonald's India launched in 1996, urban Indians in Mumbai and Delhi typically ate out three to fives times a month, according to AT Kearney, the management consultancy. In the 12 years since then, that average frequency has doubled and analysts forecast that by 2011 the Indian quick service restaurant market will be worth 30,000 crore (about $6.3bn at October 2008 exchange rates). But from their earliest investments in India
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as a built-in, self-regulating mechanism whereby business would monitor and ensure its support to law, ethical standards, and international norms[->4]. Consequently, business would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, stakeholders[->5] and all other members of the public sphere[->6]. Furthermore, CSR-focused businesses would proactively[->7] promote the public interest[->8] by encouraging community growth and development, and
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..............................................................................................5 5. Rationale for choosing the brand/product/company ..........................................................................................6 6. Marketing Strategy...............................................................................................................................................7 7. Segmentation ...........................................................................
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Marketing Management I Assignment 1 Marketing Myopia Myopia refers to nearsightedness or shortsightedness. Marketing myopia refers to the myopia shrouding the vision of certain companies or industries. It occurs when the company/industry focuses mainly on selling its products and services, instead of paying attention to the needs of the consumers. They concentrate their efforts on selling, instead of marketing their product. They tend to ignore the adage, “the Customer is King”, which more often
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INTRODUCTION For fulfilling the requirement of this project, we have decided to form a joint venture between a Bangladeshi leather company with an Indian company or a Chinese company. The name of the Bangladeshi leather company is Leatherex Footwear Industries Ltd, which will mainly provide leather and labor in this joint venture because labor cost is low in Bangladesh. The whole manufacturing process will take place in Bangladesh. On the other hand, India and China will mainly provide technology
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MBA & MBA (IB) THIRD SEMESTER -- CHOICE BASED CREDIT SYSTEM (NEW SYLLABUS) COMPULSORY PAPERS Title: Total Quality Management Subject Code: 3001 Contact Hours: 45 hrs Work load: 3 hrs per week Credit Points: 3 Evaluation: Continuous Internal Assessment – 25 marks Semester End Examination -- 50 marks Objectives: This cour se is designed to help students to develop basic appreciation of quality concepts and learn the tools and techniques
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Case Study 1 Question 1 The political environment in India has proven to be critical to company performance for both Pepsi and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? Coca-cola and Pepsi Inc. two world brand of carbonated soft drinks. They have their presence throughout the world and when
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