ANALYSIS OF HAIR CARE PRODUCTS WITH REFERENCE TO SHAMPOO MARKET IN INDIA Khawaja Mubeenur Rahman¹, Dr. Roshan Kazi² and Sandip Sourav3 1 Assistant Professor, Sinhgad Institute of Business Administration & Computer Application, Lonavala Email: rahman.2806@gmail.com 2 Professor, Allana Institute of Management Sciences, Pune Email: babycrab@yahoo.com 3 Territory Sales Manager, Nozzle Auto Association Pvt. Ltd., Mumbai Email: sandeepdokania@yahoo.co.in ABSTRACT Analysis of hair care products
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country is expected to increase about 2.5 times by 2025. Broadly categorized into urban and rural markets, the Indian consumer segment is gaining high attention and pampering from marketers across the globe. Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) is a product that is sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Malviya, S. (2014)
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INFLATION IN INDIAN MARKET – AN OVERVIEW RALLABANDI SRINIVASU Professor & Director –Operations, St. Mary’s Group of Institutions, Hyderabad, India. Abstract:The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP. Fast moving consumer goods (FMCGs) constitute a large part of consumers’ budget in all countries. This study is aimed at to shed light on competitive conditions prevailing in the FMCGs retail trade sector. This study also focused on the analysis of competitive
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FASTFOOD / RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ
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Analysis OF SUPPLY CHAIN MANAGEMENT AT BRITANNIA INDUSTRIES Acknowledgement It would be of great pleasure for me to take the opportunity of thanking nearly everybody who had been of great help in the completion of my dissertation. My sincere gratitude goes to MR.KAPIL GARG (DEPPT. OF MANAGEMENT) and MR.MANORANJAN (DEAN). My institute guide, without whose help this dissertation would have seemed impossible. I owe immensely for the minute help that was forwarded to me by friends
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towards the company’s stock turn-over with respect to the objectives set. Moreover, this research essay investigates on the promotional strategy towards rescuing the Coke brand of the Coca-Cola Company. This case study is picked on the basis of analysis of scrutinizing the contribution made by making a decision to
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CIIT/FA14-EMBA-207/CVC Master’s in Business Administration (Executive) COMSATS Institute of Information Technology Virtual Campus – Pakistan INTRODUCTION OVERVIEW OF FAST FOOD INDUSTRIES The food industry is on a high as Indians continue to have a feast. Fueled by what can be termed as a perfect ingredient for any industry - large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. An increasing number of international fast
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WORKING CAPITAL PERFORMANCE ANALYSIS OF HINDUSTAN UNILEVER LIMITED COMPANY An Overview of FMCG Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal
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Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management
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Page 2 = executive summary. Page 3 = Introduction & Background Pages 4-6 = Competition analysis. Page 7 = References. Pages 8 = Appendix. Executive Summary McDonald’s brand is one of the best worldwide. The McDonald’s Corporation is a “Centralized, International company”, they compete in the fast food industry supplying hamburgers, French fries and other consumable items using standardization, heavy expansion
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