Center of International Programs International Cultural Exchange School Donghua University Undergraduate Research Project: Motivations for impulsive buying behavior and the effective marketing strategies selling grocery products Case: CITY SHOP By: Ilja Khanan Nationality: Germany Major Business Administration Student ID: 113110246 Supervisor: Nikola Zivlak Date: June 2014 Abstract For over sixty years, marketers and consumer researchers have
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trust and ease of adaptation on continuity. Summary Abstract: 2 Introduction: 2 I) Theory: 3 Research question 3 II) Literature review: 3 Buyer-supplier relationship 3 Importance of trust 3 Adaptation 3 Continuity 4 Culture and buyer-supplier relationship 4 III) Hypothesis and conceptual framework 5 IV) Methodology 7 Research Design 7 Data Collection 7 Reliability and Validity analysis 8 Model significance and assumptions 9 V) Results 13 Hypothesis
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rules of mathematics are identical in the East and West, the rules of analysis in business will tend to be very similar, and hence no special differentiation is necessary for the Asian context. We suggest that while business organizations in each culture engage in similar behavior, there are nonetheless deep social differences that pervade how information is processed. We offer as an analogy the difference between dining in China and dining in the West. In both contexts, the major activity of the
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Title: Strategy, Process, Content, Context, an international perspective Authors: Bob de wit en Ron Meyer Third edition Chapter 6,7,8 and 11 (each chapter also contains two readings) Chapter 6 Corporate level strategy Firms have a lot of growth options, while staying within the boundaries of a single business or broaden their scope even further through venturing into other lines of business and becoming multi-business corporations. Vertical integration: when a firm enters other
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Interlink Consulting Services, Inc., www.interlinkconsulting.com, Dr. Culture, www.drculture.com Dr. Culture Country & Cultural Sketch: KUWAIT Kuwait is slightly smaller than New Jersey covering nearly 7,000 sq. miles. It is the worlds 157th largest country. The capital, Kuwait city, lies on the southern shore of Kuwait Bay. Oil, no surprise, is Kuwait’s only major natural resource and dominates the economy. Water, on the other hand, is so scarce, the majority of water must be imported or processed
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International Business - Environments and Operations Part One Background For International Business Chapter 1 Globalization and International Business Introduction Globalization is the ongoing process that deepens and broadens the relationships and interdependence among countries. International Business is a mechanism to bring about globalization. (The term sometimes refers to the integration of world economies through the reduction of barriers to the movement of trade, capital, technology
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Cross-Cultural Communication Theory and Practice Barry Tomalin; Brian J. Hurn ISBN: 9780230391147 DOI: 10.1057/9780230391147 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior
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GUIDELINES FOR CASE ANALYSIS The following guidelines are designed to assist in the case analysis process. The Guidelines are not intended to be a rigid format, however. Each question is intended to surface information that will be helpful in analyzing and resolving the case. Each case is different, and some parts of these guidelines may not apply in every case. Following each case are discussion questions that should be answered as part of any complete case analysis. The heart of any
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WORKGROUP SALARY DISPERSION AND TURNOVER INTENTION IN CHINA: A CONTINGENT EXAMINATION OF INDIVIDUAL DIFFERENCES AND THE DUAL DEPRIVATION PATH EXPLANATION W E I H E , L I - R O N G L O N G , A N D B Å R D K U VA A S The present study generalizes previous pay dispersion research to the Chinese context by examining the cross-level relationship between workgroup salary dispersion and employee turnover intention contingent on individual differences. Field survey data including annual objective
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Brand Preference And Its Antecedents By: Getaneh Zelalem Addis Ababa University School of Commerce Department of Marketing Management Post Graduate Program January, 2012 Addis Ababa, Ethiopia Brand Preference And Its Antecedents Brand Preference and Its Antecedents: A Case of Footwear Products By: Getaneh Zelalem Advisor: Getie Andualem (PhD) A Research Project submitted in partial fulfillment of the Requirement for the degree of Master of Marketing Management Addis Ababa University
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