Intercontinental Hotel Group - Integrated Marketing Communications Individual Assignment no. 2 Syesha Kapoor LRB305188 Strategic Brand Management 2013-MBA II 2 Statement of authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and
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InterContinental Hotels Group has a very long and exciting history and probably the most colorful one among the business world and hospitality industry. The history can date back in 1777 with Bass Brewery, a UK based company who pioneers in brewery in Burton-on-Trent. Over the years it acquired some well-known regional breweries which marked as the spark of the business. After the Second World War, jet-engine technology was just around the corner and, therefore, civilian air travel would soon
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audience see the substance of data. 3 * 3.3 Photographs make corporate reports more attracting. 4 4. Evaluation of Intercontinental Hotels Group’s annual report 4 4.1 Brief Introduction of Intercontinental Hotels Group
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around the world when doing global business, and according to our research the economic size of hotel industry is 600 billion which is quite tremendous. So we choose a global hotel brand which mainly target at travelling merchants to give you a more legible picture about how to succeed in competition. The hotel brand our group choose is crown plaza, an upscale hotel brand belongs to InterContinental Hotels group. Positioning in the international luxury brand in the high-end market, Crown Plaza offers
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Hotels - UK - October 2013 Market Supply and Share Key points ● As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK. ● In terms of number of hotels around 37% of the market is branded and 63% independent. ● The budget sector is estimated to account for around 14% of the market by number of hotels and 23% of the market by number of rooms. ● The leading groups in the market are the budget chains Premier Inn (owned by Whitbread) and Travelodge. Their
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InterContinental Davos, Switzerland 1777 It all began in 1777 when William Bass opened a brewery in Burton-on-Trent in the UK. Bass made its move into the hotel industry in 1988, buying Holiday Inn International. By 2003 the business had changed from domestic brewer to international hospitality retailer: InterContinental Hotels Group PLC. 1946 InterContinental® Hotels & Resorts In April 1946 Juan Trippe, the founder of Pan American Airways, had a vision to bring high-quality hotel accommodation
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IHG want to become the largest international hotel chain in China. InterContinental Hotels in China's growth is very fast, InterContinental Hotels Group's current goal is to make the InterContinental Hotels Group brand as the first choice for guests and hotel owners to promote "faster growth." This shows that not only predict future direction of development, but also its expansion history summary. As of December 2007, InterContinental Hotels Group is responsible for the management of 76 in China
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one of the World reputed hotels group - InterContinental Hotels Group is to become one of the greatest companies in the World. Their business model has a clear focus on franchising and managing hotels, rather than owning them outright, enabling them to grow at an accelerated pace with limited capital investment. Furthermore, IHG benefits from the reduced volatility of fee-based income streams, as compared with the ownership of assets. Thus, InterContinental Hotels Group are closely related with
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quality later than the manufacturing industry. Evan (2011) mentioned that the 80% workforce in the United States is contributed by the service industry. Body According to Das and De Groote (2008), 75% of the one hundred biggest hotels are controlled by the top ten hotel chains around the globe. In this modern age, people travel at ease due to easy accessibilities and communications have improved into a global state, all thanks to the technology. Dreher A. (2006) mentioned that economists strongly
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Cloud Computing is InterContinental. InterContinental Hotels Group is a British multinational hotels company headquartered in Denham, UK. It was founded in April 15, 2003; it has over 600,000 hotel rooms under seven brands including Holiday Inn. InterContinental Hotel uses salesforce.com CRM. It carry outs much of its software on Amazon Web Services Elastic Compute Cloud infrastructure letting them access pay as you use servers in minutes. Cloud computing benefits InterContinental Hotel in many ways,
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