What cultural factors must U.S. sports franchises overcome to increase popularity abroad? How can franchises ensure their products are appropriate for international markets? Should governments protect their industries by placing tariffs on imported products? These three points will be explained more in the next pages. First U.S. Sports franchises who are trying to expand their businesses abroad have many things to overcome. Lets try seeing this from the point of view of those abroad. How do our
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Feasibility Study Milan Project Group 09 Lauran Beers Tim Denissen Joey Gillissen Carolin Quast Justine Roche Bryan Thijssen Avans School of International Studies 10th June, 2011 ------------------------------------------------- Executive Summary Oil & Vinegar is a chain of culinary gift shops that was founded in 1999 by Dutch entrepreneurs John Blogg and Femke Stevens. The concept has been praised for its unique retail formula and exclusive positioning
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KRISTINA LYNNE M. NAZARIO BS ENTREPRENEURSHIP 4B LIST OF COMPANIES AVAILABLE FOR FRANCHISING In 1927, a company in Texas called Southland Ice Company pioneered the convenience store concept wherein they sold bread, eggs, and milk even after store hours. In 1946, the company changed its name to 7-Eleven which reflected then the operating hours from 7AM to 11PM. In 1982, Philippine Seven Corporation (PSC), acquired the license for 7-Eleven in the Philippines. In 1998, PSC opened its stores
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accordance with the Franchise Agreement and Operating Manual. As franchisees have invested their own hard-earned money, they do not require the detailed level of management which would be needed for employees. The objectives of the franchisee and of the franchising organisation are, therefore, very closely aligned, with the success of the one depending to a great extent on the success of the other. As a result, the franchise network requires only a simplified and relatively low-cost management system. This
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harsh summer season. One way of staying cool is keeping the body hydrated. Providing consumer a refreshing drink will give them a reason to come back and with the easy brand name they would never forget the product. With future expansion plans like franchising in other countries the name would be universally accepted. Mission statement:- At “GO-COOL” Real Lemonade, we embrace the simplicity of Lemonade— Lemon, Water and Sugar. Our goal is to create a product in which the true taste of the Lemons come
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July 18, 2011 Case Study – Ruth’s Chris – The High Stakes of International Expansion Analysis 1. What did Hannah do to make a first cut in the list of potential countries? Hannah to make sure that customers were beef eaters. Ruth’s Chris was a steak house and its primary customers were people who enjoy beef. With the target customer being a well-to-do beef-eater, restaurants, needed to be in densely populated areas to have a large enough pool. Most large centers would probably
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philosophy is to ensure that his produce is always fresh, healthy, natural, and of the highest possible quality. He refused to allow his range to include additives and preservatives which is common to other bakeries. Although reluctant to go international, there were a lot of offers to franchise from people around the globe. The first franchise store opens in Mongkok, Hong Kong in 1997, in Taiwan in 1998, Japan in 1999 and also in the Philippines later that year. Thailand in 2000, South Korea in
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------------------------------------------------- Retailing A person who can communicate well, convince people easily, and sell something right off, fit well in the retailing business. By serving as the middleperson of producers and consumers, a retailer can earn money easily by selling food, apparel, home furnishings, appliances, automobile parts, and many other kinds of goods. Retailing is selling goods directly to consumers. This entrepreneurial activity is based on the understanding that
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in another locality or in a different culture. As we know the taste of the consumers differs from place to place and culture-to-culture, so it is important to do the groundwork before going for an expansion. * Choose the best business form: Franchising, permitting, joint wanders and organization claimed plans of action each one have their own particular upsides and downsides. Some oblige more work or more forthright capital. Whatever model you pick will at last drive your income development rate
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The Global Success of McDonald's MBA/521 Jan-7th-2012 Abstract When people think about the franchising concept, McDonald's usually comes up first as a prime example. Although McDonald's was not the first franchise business Isaac Singer, the inventor of the sewing machine gets credit for originating the franchise idea-the hamburger chain certainly exemplifies franchising success. The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San
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