AirAsia BERHAD MARKETING PLAN No. | CONTENTS | PAGE | 1.0 | Executive Summary | 1-2 | 2.0 | Introduction | 3 | | 2.1 Background and History of AirAsia | 3-4 | | 2.2 Vision Statement | 5 | | 2.3 Mission Statement | 5 | | 2.4 Objectives | 5 | 3.0 | Environmental Analysis | 6 | | 3.1 PESTEL Analysis | 6 | | 3.1.1 Political Factors | 7-8 | | 3.1.2 Economic Factors | 8-9 | | 3.1.3 Social Factors | 9-11 | | 3.1.4 Technological Factors
Words: 18277 - Pages: 74
Information Technology Infrastructure P A R T II 4 IT Infrastructure: Hardware and Software 5 Foundations of Business Intelligence: Databases and Information Management 6 Telecommunications, the Internet, and Wireless Technology 7 Securing Information Systems Part II provides the technical foundation for understanding information systems by examining hardware, software, databases, networking technologies, and tools and techniques for security and control. This part answers
Words: 21212 - Pages: 85
Working Today: Understanding What Drives Employee Engagement The 2003 Towers Perrin Talent Report U.S. Report Table of Contents Executive Summary .............................................................................................................................................................2 Defining Engagement: What It Looks Like ......................................................................................................................5 Exhibit 1: Defining Engagement
Words: 13469 - Pages: 54
Thematic Study | 12 December 2012 17th ANNUAL WEALTH CREATION STUDY (2007-2012) Economic Moat Fountainhead of Wealth Creation HIGHLIGHTS Economic Moat protects profits and profitability of companies from competitive attack. Extended CAP (competitive advantage period) of Economic Moat Companies (EMCs) leads to superior levels of profits and stock returns. Over 2002-2012, EMCs in India have outperformed benchmark indices. Breach of Economic Moat causes massive wealth destruction. Markets
Words: 19667 - Pages: 79
Dollar General MBA 7000 Business Policy and Strategy March 14, 2012 Indiana Tech Introduction and Overview Dollar General’s CEO, Cal Turner Jr., said, “Our customer doesn’t buy until she absolutely has to – she’s that stretched. Our agenda has to be to do everything we possibly can to be responsive to her needs. This is why Dollar General’s executive vice president for operations and merchandising, described the company’s customers as: “Our customers are salt-of-the-earth people
Words: 11820 - Pages: 48
Table of Contents Summary 2 Section 1 - Sector/Sub-Sector Profile 3 Sector: Home-Entertainment 3 Sub-Sector: Portable Audio Equipment 6 Sub-Sector: Headphones 7 Marketing Activities of Competition 10 Section 2 - Innovation and Entrepreneurship theory 13 Innovation 13 Entrepreneurship 16 Section 3 - Innovation and Change 22 Section 4 - Entrepreneurship and Opportunity 28 Conclusion 30 Appendix 1 - Dimensions of Innovation 33 Appendix 2 - Audio Advertising
Words: 13595 - Pages: 55
THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE CUSTOMERS Zeithaml, Valarie A.; Rust, Roland T.; Lemon, Katherine N. California Management Review Summer2001, Vol. 43 Issue 4, p118 Innovative service companies today recognize that they can supercharge profits by acknowledging that different groups of customers vary widely in their behavior, desires, and responsiveness to marketing. Federal Express Corporation, for example, has revolutionized its marketing philosophy by categorizing its
Words: 11066 - Pages: 45
TE AM FL Y Strategic Planning for Information Systems Third Edition JOHN WARD and JOE PEPPARD Cranfield School of Management, Cranfield, Bedfordshire, UK Copyright # 2002 by John Wiley & Sons Ltd, Baffins Lane, Chichester, West Sussex PO19 1UD, England National 01243 779777 International (þ44) 1243 779777 e-mail (for orders and customer service enquiries): cs-books@wiley.co.uk Visit our Home Page on http://www.wiley.co.uk or http://www.wiley.co.uk All Rights Reserved. No part of this publication
Words: 228455 - Pages: 914
Society Today At any store they are visible. They have their hand plastered to their ear or they are seemingly talking to no one. These are the cellphone users. Hayley Tsukayama, a writer for the Washington post asserts that according to the Pew Internet and Life Project only seventeen percent of Americans still have a land line and ninety percent own a cellphone. (Tsukayama, 2014) The largest contributor to this trend is convenience. Most cellular devices are small and easily portable, allowing
Words: 19048 - Pages: 77
underlying reason for such surmounting upward movements of Indian bourses is strong economic foundations laid down by robust sectoral growth and well-thought out policy support of Indian government. Sectors like Steel, Information Technology, Cement, Banking, Gas and Petroleum, Automobiles, Infrastructure and Media & Entertainment seem to be promising because of their tremendous growth potential and supportive national and international business environment. On the other side, the average disposable income
Words: 11630 - Pages: 47
