Apple Ashley Dr. Allen Barclay Marketing Management: BADM 471 12/14/14 Internal Environment Background Steve Wozniak and Steve Jobs, both college dropouts, founded the Apple Company on April 1976. Their partnership started several years before they created Apple. Wozniak, a self-taught electronics engineer, built a box that was able to call long-distance for free. They couldn’t simply make enough money with how small their company was, so they decided to expand ("Reference for Business
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Analysis: Apple Inc. Part I Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh computers, iPod, iPhone and iPad. As of August 2010, the company operates 301 retail stores in ten countries, and an online store. In September of 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual
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.................................................................................................................. 5 Current Business Strategy ................................................................................................... 5 SWOT Analysis ........................................................................................................................ 10 Promising Opportunities ..........................................................................................
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Steve Jobs, Steve Wozniak, and John Sculley came on board and made great strides towards increase in effective marketing, partnering with other companies and joint ventures. Sales for Apple, Inc. were up and down constantly. The company incorporated iPod line of portable music players with iTunes Store, I Phone and IPhone 3G. Steve Jobs and Steve Wozniak took on another partner A.C “Mike” Markkula, Jr., he would be the experienced 2 of 4 Case Analysis, Apple Inc. 3 businessman on the team
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Apple SWOT Analysis Jamaal Piper MGT 521 July 4, 2011 Dr. Julie Ballaro Introduction Apple Computer, Incorporated have gone through many up and downs to become the successful company that it is today. Co-Founder and current Chief Executive Officer Steve Jobs has been an innovator and strong leader in the direction of the company. A mutual fund manager should invest in Apple due to the track record Apple and Jobs has demonstrated. The following SWOT (strengths, weaknesses, opportunities
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Strategic management report of Apple, Inc. Xu Ruiqing FTDipFM10 Kaplan Higher Education Academic February 6th 2013 Table of Contents Running head: STRATEGIC MANAGEMENT REPORT OF APPLE, INC. 1 Table of Contents 2 1. Introduction 3 2. SWOT 4 2.1 Strengths 4 2.2 Weakness 4 2.3 Opportunities 4 2.4 Threats 5 3. External analysis (general environment) 5 3.1 Politics/legal 5 3.2 Economic conditions 5 3.3 Social forces 6 3.4 Technological factors 7 3.5 Environmental
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Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer
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to the computer industry, and these changes are still visible in today’s world. In the past decade, Apple has developed into a complicated company which specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod and finally became the dominant market leader in music players, eliminating “computer” from its name. Additionally, Apple has also been widely successful joined the phone industry with the success in the ISO (Apple) range of products that start with
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Task You will write a report on three different campaigns that have used all or some integrated marketing communication (IMC) tools to achieve communications objectives such as awareness, image building, direct response and consumer engagement. A campaign has several executions under the same theme, so look for IMC campaigns where the same creative idea has been communicated across all or some IMC tools and media. Report 2500 words Your report, with correct referencing has to cover the following
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competitive advantages? 8 5. New formula to create a sustainable competitive advantage 8 6. Assessment of Apple’s initial strategy for the iPhone. Quick change to a different strategy. 8 7. EFE and IFE matrix; strategic recommendations on Apple Inc SWOT matrix; SPACE matrix; evaluation of strategic choices on QSPM. 9 8. Balanced scorecards 13 PESTEL analysis Beginning in the 1950's, research on organisations emphasised the importance of understanding the wider macro-economic environment in which
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