1. How could JetBlue have better communicated with its internal stakeholders across the country on Valentine’s Day and during the days that followed to enhance its image with customers? Stakeholders have their own perception before they begin their interaction with the organization. Usually, the perception is based on what they have read, been told, and what they have been exposed to. JetBlue needed to have ensured the quality of each and every interaction. Updating their web site accordingly
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Gabriela S Velastegui ENGL 1301 Mrs. Knox Date February 12, 2013 My Frustrating Airport Experience March 2005, I been working in Afghanistan for over six months and my first vacation was about to start and I decided to visit my family in Spain, it has been over five years since I have last see them and I was excited. Took me seven days to get to Spain because I have few bumps on the road and it became a frustrating experience but at the end I was glad to spend time with them and enjoy Spain
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ambiente general para Jet Blue y para la industria de la aviación comercial. JetBlue es una aerolínea de vuelos a bajo costo en los Estados Unidos después de una combinación muy interesante de "bajo costo y la diferenciación" como su estrategia. Desde su creación en 1998, la aerolínea creció hasta convertirse en uno de los jugadores más grandes en el sector del transporte aéreo. El núcleo de la estrategia a bajo costo de JetBlue fue logrado a través de una fuerza de trabajo más pequeña y más productivos
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Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24, 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created, will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? , (2) What is
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supports your conclusion? A review of JetBlue’s 10-K/A(JetBlue 2005) demonstrate that they focus on product leadership with customer value proposition. It is clear to see that JetBlue had the highest load limits in the industry and that they have a strong customer focus demonstrated by their statement that they “aim to provide high quality service coupled with lower fares” showing their customer value proposition. * What business risks does JetBlue face that may threaten the company’s ability to satisfy
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Airlines were faced with rising fuel costs; and decline in travel after the 9/11 attacks. This forced the airline industry to initiate cost cutting measures to be able to continue to operate. This was good news for discount airlines such as JetBlue Airways. JetBlue saw an increase in passengers; resulting in an increase in revenue. JetBlue’s strategy is to provide the passenger the ultimate air travel experience at an reasonable price. Jet Blue was able to become a leader in the airline industry by
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PROBLEMS AT JETBLUE DEBATE Caroline Huyck XBIS219 FRI 09/14/2012 Katherine Escobar PROBLEMS AT JETBLUE DEBATE Jet Blue an airline company, which was started in the year 2000. The first couple of year’s jet blue was up in the running and where doing great capitalizing their company. But in 2006 Jet Blue took a great turn of events causing a down fall in their company. The reason for this downfall was that the managers at jet blue did not do a very good job while thinking things through
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Delta Song Case Executive Summary U.S. Airlines face many issues today that ultimately will lower profits. Heightened Security in airports, less people willing to fly and a slumping economy have put the airline industry at a disadvantage. Delta Airlines has reported recently a $2 billon dollar second quarter loss. Delta has been losing ground to smaller airlines that fly the same routes that supply Delta with approximately 70% of its revenue. Delta Airlines will attempt to become
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JetBlue Airways Bus630 Managerial Accounting Lawanda M. Bishop Professor Gregory Goussak 10/12/2012 1. JetBlue’s strategy for success in the marketplace is to stimulate demand with lower fares, emphasize low operating costs that stimulate market demand while operating efficiencies and costs. It also strives to benefit from economies of scale from its future expansion. By offering low rates, product leadership and customer value, their
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Effects of Quality Management on Domestic and Global Competition Yudyth Vera MGT/449 January 23, 2012 Dr. George DeMetropolis Effects of Quality Management on Domestic and Global Competition Quality management is an essential factor in any commercial industry, regardless of the targeted customer segment. The effects of proper management and the measurement tools used are evident in successful airlines servicing both U.S. and international passengers. For U.S. domestic carrier, Southwest Airlines
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