consumers ‘ is a study which seek to define the image of 2 tooth paste brands in which HLL have two products – Close Up & Pepsodent and Colgate–Palmolive have Colgate in terms of 6 attributes , Healthy tooth & gums , Long lasting freshness , Prevention of tooth decay ,Whiteness , Use of Natural herbs , Good foaming. DATA COLLECTED METHOD A survey was conducted on 50 people living in and around the city of PATIALA to elicit their responses, on which the results and findings of this study are based. It
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