Jollibee Foods Corp.: International Expansion Executive Summary Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the
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Arguments……………………………………………………………………………7 Industries Analysis…………………………………………………………………………….7 Fast Food Industry………………………………………………………………………… 7 Porter’s 5 forces model for JFC…………………………………………………………….....8 Firm Analysis………………………………………………………………………………….8 Alternatives Strategies…………………………………………………………………………...10 Choosing the Right Strategy…………………………………………………………….........10 Existing Strategy for Jollibee……………………………………………………………...….11 Recommendation for Decision making…………………………………………………………
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Jollibee is the dominant fast-food restaurant chain in the Philippines with over 60 percent share of the market. A survey revealed that 69 percent of Filipino respondents visited Jollibee more often, compared with only 16 percent for McDonald’s. Jollibee’s founder, Tony Tan, is ethnically Chinese. His family immigrated from China and his father worked as a cook in a Chinese temple. Mr Tan was just getting started with Jollibee when McDonald’s entered the market in 1981. His friends suggested
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description After researching, we can find that Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products. The Jollibee brand successfully incorporated into its line-up the Sweet & Sour Meatballs, Grilled Pork Tenders, Jollibee floats and Flavored Crispy Fries in 2011. It also
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Jollibee Commissary Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player. The
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conversation advocacy f. photos ( 4 pictures include the front of the establishment ; the interview; their policies; solid waste disposal) 3R size with caption. 4. Summary, conclusion and finding 5. Recommendation JOLLIBEE FOODS CORPORATION Introduction: The Jollibee Food Corporation remains unwavering in its commitment to bring joy to our customers, and that means doing our part in conserving our natural resources and keeping our environment safe, clean, and beautiful. Part of our water management
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Cruz Subdivision, Almanza II, Las Pinas City, 1751 PHILIPPINES Mobile no. +639159877654 E-mail address: roseljoylibunao@yahoo.com; j.libunao@foodasia.com.ph SUMMARY ❖ Professional Food Technologist with food manufacturing experience, particularly dairy industry, retail and food service industry. ❖ Comprehensive understanding of Good Manufacturing Practices (cGMP), Standard Operating Procedures (SOP) and FDA guidelines. ❖ Conceptualizes and develops new products
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franchise 1) n. a right granted by the government to a person or corporation, such as a taxi permit, bus route, an airline's use of a public airport, business license, or corporate existence. 2) n. the right to vote in a public election. 3) v. to grant (for a periodic fee or share of profits) the right to operate a business or sell goods or services under a brand or chain name. Well-known franchise operations include McDonald's, Holiday Inns, Ace Hardware, Rexall Drug Stores, and Amway Distributors
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Strategy for Jollibee into Australia Table of Contents Executive Summary 2 Introduction 4 The Jollibee Phenomenon 4 Overseas Expansion and Modes of Entries 4 Company Analysis 5 Values – Mission – Vision 5 Distinctive competence 8 Foreign Market Analysis 9 The Australian Economy 9 Legal and Political Environment 9 Entry mode selection 11 Conclusion and recommendations 14 Reference list 17 Executive Summary Jollibee Foods Corporation (JFC) is a highly
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------------------------------------------------- Top 10 Richest Men in the Philippines of 2010 People say that the Philippine economy is bad but these ten persons who would say otherwise. Find out who made it to the list of the Top 10 Richest Men in the Philippines for 2010, learn from them, and be inspired with their success stories. Henry Sy Being the owner of the SM Group of Companies, who wouldn’t know Henry Sy? For four years in a row, he has been number 1 in the list of the richest
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