EXECUTIVE SUMMARY Jollibee Foods Corporation (JFC) is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Manong Pepe's and its recently acquired local fast-food Mang Inasal. Since its inception, Jollibee has become an increasingly profitable fast-food chain with 1,921 (Jollibee 702, Chowking 406, Greenwich 221, Red Ribbon 215, Delifrance 23, Mang Inasal, Manong Pepe 15) store branches
Words: 7136 - Pages: 29
JOLLIBEE FOODS CORPORATION Abstract This case study examines the rapid growth of one of the most successful companies in the Philippines, the fast food giant, Jollibee Foods Corporation. In this paper, detailed information regarding the company’s history and the measures it took to establish itself in its initial years was used in the in depth analysis of the company’s strategic plan. This also includes an analysis of their vision-mission statement as well as the analysis of their external environment
Words: 4883 - Pages: 20
Jollibee Foods Corp.: International Expansion Executive Summary Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the
Words: 2748 - Pages: 11
Cubao, Jollibee is now the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player. Jollibee Foundation
Words: 3479 - Pages: 14
INTRODUCTION Jollibee #ChickenSad Last week, a system migration caused problems in inventory deliveries to Jollibee stores, and even outright shutdown of 72 stores. According to this article, Jollibee suffered a sales loss of 6% for at least the first seven days of August. Calculating using Jollibee's 2013 revenue, this loss amounts to at least a whopping Php 92 million! And considering that the project reportedly already costs Php 500 million, this whole debacle looks like it will cost Jollibee Php 600
Words: 583 - Pages: 3
small and medium-sized firms or non-business organizations can learn from? Ato Tanmantiong (Jollibee’s chief operating officer) shared the following: 1. Customer focus — “The market is so dynamic and fast-changing, so we do a lot of research. When Jollibee was small and we had little research funds, we directly asked customers their needs and wants.” 2. Vision — Tanmantiong said, “When we started in 1978, people asked why we didn’t get a US franchise. We already wanted to create our own brand because
Words: 438 - Pages: 2
Dannica D. Visleno (ABCA IV) Title: Bida si iDOL promo! (Sa Jollibee, bida and iDOL mo!!) (Freebies) 1. ITEMS: a) iDOL T-shirt - available colors: white, purple, and black - available sizes: XXS, S, M, L, and XL b) iDOL Magical Sing - comes with a fancy purple microphone and a fancy pink book of songs only made for ‘iDOL-ers’. - includes all the soundtracks used in iDOL. Its official music video can also be seen here. On the other hand, additional songs
Words: 362 - Pages: 2
Jollibee Foods Corporation International Expansion Case Analysis Jollibee built its core brand on a selection of key criteria (core competencies) to ensure that they would succeed in a highly competitive fast food environment. Jollibee Foods Corp (JFC) business operations catered to Filipinos eating habits such as satisfying their palettes with spicy hamburgers. JFC store fronts were also designed to be friendly and inviting; a comfort zone where families could gather to enjoy a selection of
Words: 2413 - Pages: 10
process is undoubtedly costly. Jollibee’s international expansion. Tony Kitchner was hired to build the global Jollibee brand. Although Kitchner hoped to leverage Jollibee’s competitive advantage by entering new geographic markets, his rapid expansion strategy was unfocused and poorly executed. Lack of considerations on cultural diversity, “Planting the flag” only showed that Jollibee knew how to repeat its success. Kitchner’s decision to “plant the flag” reflected a desire to build an empire under
Words: 691 - Pages: 3
STRATEGIC PLANNING OF JOLLIBEE JOLLIBEE WORLDWIDE SERVICES (JWS) is JFC Group of Companies’ partner in delivering SHARED SERVICES for ALL its business lines. FUNCTIONS: Human Resources Staffing Services Training Services Employee Services (Compensation & Benefits Administration) Finance & Accounting Services Our mission is to provide quality business services at a speed and cost better than competition, enabling our business partners to achieve global market leadership. FOCUS:
Words: 824 - Pages: 4
