Jones- Blair Case Study 1. How might one characterize or describe the architectural paint coatings industry and Jones Blair’s trade area? * Architectural paint coating industry currently does not have much that differentiates itself from other paint markets * The US paint industry is considered to be a maturing industry. Industry sales in 2004 were estimated to be slightly over $16 billion. * The US paint market is divided into three segments: architectural coatings (43%), original
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Jones Blair Case Study Abstract The Jones Blair Company has been put into a situation where the peak season for their primary market, paint, is coming up. During two management meetings, they discussed different courses of action to build an effective plan to get more architectural paint out on the market. They are now down to their third meeting and a decision must be made. The alternatives come from different departments and the main proposals are as follows; increase the marketing funding
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Problem Definition The Jones Blair Company is a privately held corporation that produces and markets architectural paint and OEM materials to various markets under the Jones Blair brand name. Currently, Jones Blair Company does its business in the eleven county Dallas-Fort Worth (DFW) and Oklahoma, New Mexico, and Louisiana. The company’s consumers are made up of do-it-yourselfers (50% of sales) and professional painters (25% of sales). Jones Blair’s’ products are the highest priced in the marker
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MEMO TO: Senior Management Executives of Jones Blair Company FROM: Marketing Strategy Team DATE: October 8, 2012 SUBJECT: Jones Blair Company Marketing Effort With the peak painting season soon approaching, Jones Blair must decide how to deploy their marketing efforts. Various members of the Jones Blaire executive management team have provided their recommendations as to how the company should proceed with their marketing efforts. Each member of the executive management team has a
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and roof paints. The architectural coatings sales are distributed evenly between two-market area segments, Dallas fort-worth area and the non-Dallas-fort worth areas. Jones-Blair’s approximate architectural paint and sundry sales increased by 4.3% from 2000 to 2004 according to the information provided in the case. The Jones Blair trade area has the 7 biggest paint combines accounting for 60 percent of all sales. In the Dallas-Fort worth area the 11th county is the major business and financial center
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Jones Blair case study Jones Blair Company is a privately held corporation that is a world leader in the paint and coatings industry. Jones Blair Company produces, markets, and distributes architectural paint and coatings under the name brand of Jones Blair. The organization is currently headquartered in Dallas, Texas. Since 1928 their mission has been to provide the business community with the highest quality products while providing unparalleled customer service. Jones Blair consists
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1998. However, they are faced with a challenge of maintaining their competitive advantage and market position through a sustainable 10% annual growth rate for the next five years. Achieving this target would require the considerations and a careful study of the major threat or problems that the business is, and is going to face. Competition is on the top list, distribution of the product both locally and internationally through export-consolidators considering the quality standard, the increasing worldwide
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out of control group. Working in groups applies to my work environment by combining talents and providing innovative solutions to possible strange problems, in cases where there is no well-established approach or procedure. Our group consists of skill knowledgeable people that have a distinct advantage over that of one individual. (Blair, G.M., 1997-2007) Our small group symbolizes the functional theory and has gone through the Tuckman’s Stages for development. Theories of a small group communication
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situations and emerge as winners. To achieve this task a manager has to be a great motivator. Motivation in itself is a science and art, even though some people have a natural flair for motivation, others can learn this skill. There have been many studies where the methods of motivation for employees have been exploited in great detail. Some of the prominent theories include Hezberg’s two factor theory,
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emotion processing: An ERP study on the N170 PEDRO R. ALMEIDA,a,b FERNANDO FERREIRA-SANTOS,a JOANA B. VIEIRA,a,c PEDRO S. MOREIRA,a,b FERNANDO BARBOSA,a and JOÃO MARQUES-TEIXEIRAa a Laboratory of Neuropsychophysiology, Faculty of Psychology and Educational Sciences, University of Porto, Porto, Portugal School of Criminology, Faculty of Law, University of Porto, Porto, Portugal Faculty of Medicine, University of Porto, Porto, Portugal b c Abstract This study examined the relation between
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