Memorandum From: 207898 To: Steven Clinton Date: June 24, 2013 Re: Jones-Blair Company Recommendation: Jones-Blair Company should continue doing what they are doing, and keep the cost structure the same. Problem Statement: Should Jones-Blair Company, a privately held corporation that produces and markets architectural paint; increase marketing efforts in the South West of the United States by spending an extra $350,000 in corporate brand advertising, cutting prices by 20%, hiring
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Jones Blair case study Jones Blair Company is a privately held corporation that is a world leader in the paint and coatings industry. Jones Blair Company produces, markets, and distributes architectural paint and coatings under the name brand of Jones Blair. The organization is currently headquartered in Dallas, Texas. Since 1928 their mission has been to provide the business community with the highest quality products while providing unparalleled customer service. Jones Blair consists
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1) SEGMENTATION END USERS The first criteria of customers selection is : price sensitivity The trend is to increase the private labels (brand from the retailers) and increase the discount. When you cannot differentiate on the products than you do it on the price. In many markets, this is the most important criteria. In this case, painting is a commodity and it is very difficult to differentiate on the product for commodities. Thus, they will play on the price. 1) DIY - Price sensitive
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Situational Analysis A. Industry * The US paint industry is divided into 3 broad segments: * Architectural coatings * Original equipment manufacturing (OEM) coatings * Special-purpose coatings * Architectural coatings account for 43% of total industry dollar sales * OEM coatings represent 35 % of total industry dollar sales * Special-purpose coatings account for 22% of total industry dollar sales * US paint industry is a maturing industry * Industry
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Case Analysis of Jones Blair case (Sarvesh Pingulkar 2013BLP017) 1. Background and Problem Definition: Mr. Alex Barrett, president of Jones Blair, a coating paint company in U.S., is unable to decide on where and how he should deploy marketing efforts in the coming year. Jones Blair sells top quality architectural coating paints, accessories, and OEM materials, and this has led Jones Blair product to be highest priced product with ease of application and durability. Increased annual sales
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Moriel Hoffman Case Analysis Due Date: 07/08/2015 (extended) Summer B 2015 Introduction: Jones Blair Company is a United States paint industry. It focuses on three major segments, which include architectural coatings, original equipment manufacturing (OEM) coatings and special purpose coatings. The U.S. paining industry is becoming a maturing industry. There focus is to decide weather the company should focus on deploying marketing efforts among the various architectural paint coatings marketing
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Business Case 180 degrees: Jones Blair Kenneth De Smet 1. Which are the main characteristics of the U.S. painting products market The U.S. painting products market is a maturing industry with industry sales in 1996 slightly over 13 billion dollars. With average annual dollar sales growth forecasted to approximate the general rate of inflation through 2000. Further more it is divided into three broad segments: - Architectural coatings: this consists out of general-purpose paints. It
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How might the architectural paint industry be characterized? The US paint industry The US paint industry is considered to be a maturing industry. Industry sales in 1995 were estimated to be slightly over $13 billion. The US paint market is divided into three segments: architectural coatings (43%), original equipment manufacturing (OEM) coatings (35%)and special purpose coatings (22%). The architectural coatings are general purpose paints, varnishes, and lacquers used on residential, commercial
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Specific Purpose: To inform my audience about the history behind Facebook, how Facebook expanded into a billion dollar investment, and present some of the features the website has offer. Introduction I. Attention Getter: If you are a die-hard Facebook lover you most likely like I am you know all about the end and outs of Face who would live and die by replying Facebook messages, updates and check profiles. Many of is cant imagine our lives without Facebbok. II. Facebook is a social
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Jones- Blair Case Study 1. How might one characterize or describe the architectural paint coatings industry and Jones Blair’s trade area? * Architectural paint coating industry currently does not have much that differentiates itself from other paint markets * The US paint industry is considered to be a maturing industry. Industry sales in 2004 were estimated to be slightly over $16 billion. * The US paint market is divided into three segments: architectural coatings (43%), original
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