Every company wants to get close to its customers, but wishing doesn't make it so. New research identifies four stages of customer focus and maps the organizational changes necessary to navigate from one stage to the next. The Quest for ustomer Focus by Rahjay Gulati and James B. Oldroyd For Continental Airlines, the joumey began when the company was emerging from bankruptcy and needed to know more about the profitability of its individual customers. One ofthe first things it uncovered
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Contents page Page 1 ………………….……………. Executive Summary Page 1 ……………………………………..…… Introduction Page 2, 3...................................What is marketing? Page 3, 4……………….. Role & function of marketing Page 4, 5, 6, 7.………………….……….. Marketing mix Page 7, 8 ………………………. What are stakeholders? Page 8 …………………………………………….. Conclusion Page 9 ….……………………………………… Bibliography Do organisations need marketing? Executive Summary The following essay has been written to explain the importance
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INSIDER transactions are one of the most controversial and sensitive disclosures for companies to communicate to investors. How your company handles these disclosures can make a strong statement to investors about your company’s transparency. The history of insider transaction disclosure on the Web illustrates companies’ sensitivity and reluctance to provide this information to investors. For years, regulators such as the U.S. Securities and Exchange Commission (SEC) tried to improve transparency
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President Benigno Simeon “Noynoy” Cojuangco Aquino III MANILA, Philippines - Leadership is action, not position. — Donald H. McGannon Who are the 25 top movers and shakers in the exciting, colorful, sometimes treacherous and often topsy-turvy world of Philippine politics? Can we the citizenry appeal to these leaders to hopefully help change the future of our society by putting public interest above self-interests? 1. Benigno Simeon “Noynoy” Cojuangco Aquino III — A man of destiny and political
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SECTION 1: THE SUCCESSES AND FAILURES OF THE WEIMAR GOVERNMENT 1918-OCTOBER 1933 |9 November 1918 |Abdication of the Kaiser | |January 1919 |Spartacist Uprising | |February 1919 |First Weimar
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Capstone final project Student’s name Course Title Instructor Date submitted Is United States justified to adopt a first-strike policy against independent nations in war on terrorism? The attack on United States on September 2001 brought the truth and reality of terrorism to the land of America in a way that most people had not imagined. Over three thousand people lost their lives. With that several innocent lives lost, America and other friendly nations joined to condemn terrorism. United
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Proposal: Sage hardware is a small local retail Hardware store located in California that has been selling hardware supplies to the local market for the past thirty years. It derives most of its revenue from electrical supplies and tools. Sales have been consistent for the store, and Sage Hardware would like to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project
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Introduction When people hear the word innovation they usually think of invention and creativity. While this way of thinking is not incorrect, it is more accurate to look at it from the perspective that innovation is in fact being creative and inventive and taking the outcomes of the creativity process and turning these ideas into useful products or work models. In this essay I will be looking at how innovation is often regarded as the lifeblood of an organisation. 87% of people that were surveyed
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Corporate Finance SS 2014 Case Study : “Tesla Motors” by Univ. Prof. Dr. D. Hess Universität zu Köln Maite Barreneche Matrikelnummer : Mónica Cabello Mera Matrikelnummer : 5760380 Irene García Cutillas Matrikelnummer : 5758718 Fernanda Sottil De Aguinaga Matrikelnummer : 5760828 TABLE OF CONTENTS 1. Tesla´s business model 3 2. Percentage of sales method 4 3. Valuation 5 i. Growth rate determination for the terminal value period
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Session 2: Organizations over time Explaining Development and Change in Organizations * Van de Ven &Poole (1995) * Change: empirical observation of difference in form, quality, or state over time in an organisational entity (may be an individual’s job, a work group, an organisational strategy, a program, a product, or the overall organisation). * Development: change process * Process theory: how and why an organisational entity changes and develops * 4 basic theories explaining
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