PEARSON BETEC – LEVEL-5 HIGHER NATIONAL DIPLOMA IN BUSINESS – MANAGEMENT/ HUMAN RESOURCE MANGMENT (organisations and behavior) On (Unit 03 & organization and behavior)
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Cola Wars Continue: Coke and Pepsi in 2010 1. Briefly describe the basic structure of the CSD industry and how it has evolved. The production and distribution of CSDs involves four major participants: producers, bottlers, retail channels and suppliers. a. Concentrate Producers blended raw materials for the soft drinks, package it and sell mixture to the bottlers. Though they require little capital investment, their significant costs were from advertising, promotion, market research and
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product line would entail changes to Teem, bottlers may resist No support for Teem from Pepsi Cola International. Distributors felt that Pepsi is concentrating on snacks rather than soda business Pepsi Product Line Soft Drinks: Pepsi Cola Company and Pepsi Cola International Snack Foods: Frito Lay Inc. and PepsiCo Foods International Restaurants: Pizza Hut, Taco Bell, and Kentucky Fried Chicken (KFC) Consumption America - 500 12-ounce units Mexico - 333.33 12-ounce units - because of underdeveloped
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market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in
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and credit availability (Kotler, 2000). Changes in income and changes in consumer spending patterns can affect the industry. McDonald’s and other global competitors also face different scale of tax and revenue measurement in different countries. International currency fluctuations especially in global food distribution are also a factor. Social Factors: Current customers are much more health conscious than previous generations and thus are switching to healthier and greener food like salads. In addition
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wwe.com/ this includes company statistics and slideshows for people to view. I have also viewed a conference which is called WWE business partner summit. Ownership for this company is publicly traded company and has Shareholders. They are an international business as they do their programming in 145 countries and 30 languages and reaches more than 500 million homes around the world. Aims and Objectives Recently the company had rebranded themselves from World Wrestling Entertainment to just the
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College of Business and Public Policy 09/09/2013 TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE MARKET…………………………………………………………...7 NEW SUBWAY LOCATIONS 9 COMPANY OVERVIEW Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated
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productivity. But in the fast and increasing competitive business environment of today, the right marketing approach is necessary to compete with competitors. The ability to develop effective marketing strategy which enable the firm to become more responsive and adaptable to the market will perhaps more than ever before, differentiate the winners from the losers The rational of developing marketing strategies is to respond to the increasing high demand in fast food and to eventually increase the
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40. previous Post a comment 1. DHL DHL provides international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. The company’s name DHL is derived from the last names of the then three budding entrepreneurs, Adrian Dalsey, Larry Hillblom and Robert Lynn who founded the company. (Photo: Getty Images) 2. IBM IBM’s full company name is International Business Machines Corporation. It is a multinational technology
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Executive Summary Industry and macro-environmental analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India
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