Electronic copy available at: http://ssrn.com/abstract=1444814 Abstract Celebrity endorsement has been established as one of the most popular tools of advertising in recent time. It has become a trend and perceived as a winning formula for product marketing and brand building. It is easy to choose a celebrity but it is tough to establish a strong association between the product and the endorser. While the magnitude of the impact of celebrity endorsement remains under the purview of gray spectacles,
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HOA SEN UNIVERSITY FACULTY OF ECONOMY AND COMMERCE MARKETING MAJOR SYNOPSIS Our purposes in doing this report are to learn about the aspects of Domino’s Pizza delivery service and the ways Domino’s Pizza deal with the provider gaps to meet the customers’ expectations, also creating the perceptions of its service along the way. By using the Internet and other related sources as tools to dig deep into one of the most famous foreign pizza delivery brands in Vietnam, we have collected and totalize
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Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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Indian quick service restaurants * History * Introduction * Strategies taken by Domino’s * Service Blueprint of Domino’s * 7P’s of Domino’s * Flower of Services of Domino’s * Service marketing triangle of Domino’s * Methodology of conducting Primary survey * Analysis of the Survey * Suggestions & Conclusion * Appendix: Questionnaire ACKNOWLEDGEMENT The satisfaction and euphoria that accompany
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Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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International Business MBAE Group Assignment 5/23/2013 Submitted By: Tamima Shan Chowdhury, ID: 0712270987 Table of Contents Contents | Pg No. | Introduction | 4 | Part A: Importance of SWOT | 5 | Part B: Importance of Stakeholders | 7 | Part C: Importance of PESTLE Analysis | 8 | Part D: Modes of Entry | 9 | Part E: Importance of Cultural Implication | 11 | Part F: International Human Resource Strategy (IHRS) | 15 | Conclusion and Justification | 20 | List of References
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MCD NYSE Restaurants Consumer Staples Income and Capital Appreciation US $99.3 Billion $83.31 - $99.78 $99.05 18.48 17.5x $7.24 3.10% A 0.34 Recommendation: HOLD Strong brand Economies of scale Cohesive franchisee system International growth opportunities High profit margins Pays a dividend Market share leader Vulnerable to currency exchange Highly competitive industry Obesity propensity Porter’s Five Forces: Threat of Competition: HIGH Threat of
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ARTICLE IN PRESS Tourism Management 26 (2005) 549–560 The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants$ Hong-bumm Kima,1, Woo Gon Kimb,* b a College of Hospitality & Tourism, Sejong University, Kwang-jin Gu, Gun-ja Dong 98, Seoul 143-747, Republic of Korea School of Hotel and Restaurant Administration, Oklahoma State University, 210 HESW, Stillwater, OK 74078-6173, USA Received 27 February 2004; accepted 4 March 2004 Abstract There is
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LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training On the topic “A REVIEW OF RETAIL OPRATION WITH REFRENCE TO FMCG” Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: DEEPAK M 11001433 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB 1 ACKNOWLEDGEMENT I would like to express my gratitude to all those
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Panera Bread Company – History In 1978, Louis Kane purchased Au Bon Pain, a fast casual restaurant that focused on artisan breads. Kane merged Au Bon Pain with Ronald Shaich’s company The Cookie Jar in 1981. Au Bon Pain, looking to move away from their urban niche market, acquired the St. Louis Bread Company in 1993, a 19 store company with a more suburban marketplace. In 1999, after performing market research and studying their newly acquired bakery-concept, the company decided to sell Au Bon Pain
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