Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you
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“Simple Rules for Successful Communication in the Business and Professional World” Communication can land you your next client or ruin your career. It is the most vital skill in a professional setting. Defined as the interchange of ideas, communication can be oral, written, verbal, and nonverbal (D). It generally occurs on a face to face basis though it has become increasingly written via the internet on email, Facebook, and Twitter in today’s society. In the business world, good communication
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Case 6 Chipotle: the Challenges of integrity ryan ruud, Jennifer lee, garrett Borges, Monica Bethke, ron Bomkamp, preston Jensen arizona state University ‘Fresh is not enough anymore.’ Steve Ells Chipotle Co-CEO, Founder, and Chair Introduction Chipotle Mexican Grill (NYSE: CMG) in the USA has experienced great success satisfying the desire of consumers for a quick-serve restaurant that does not sacrifice quality for speed. Known in the food industry as a ‘fast-casual’ restaurant, Chipotle
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Table of Contents 1.0 Introduction 3 2.0 Operations management and scope of operations management 4 2.1 Quality control 4 2.2 Stock management 4 3.0 Roles of Operations Manager 5 3.1 Guidance 5 3.2 Motivator 5 3.3 Improve overall performance of operation 5 3.4 Communication and Coordination 6 3.5 Financial planning 6 4.0 The strategic choice for location 7 5.0 Application of technology 8 5.1 Barcode system 8 5.2 Price checker 8 6.0 Process Strategy and Work Design 9
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Global and Transnational Business: Strategy and Management Second Edition Global and Transnational Business: Strategy and Management Second Edition George Stonehouse Northumbria University David Campbell University of Newcastle-upon-Tyne Jim Hamill University of Strathclyde Tony Purdie Northumbria University Copyright # 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (þ44) 1243 779777 Email (for orders and customer service
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young generation in Malaysia. The increase in the number of fast food outlets around Malaysia is proven as the growth of the Malaysian fast food industry. Among popular fast food restaurants in Malaysia are MC Donald’s (McD), Kentucky Fried Chicken (KFC), Subway, Pizza Hut and many more. According to Jekanowski, Binkley, and Eales, (as cited in Hazrina, 2010) Malaysian fast food industry is rapidly growth due to changes in a lifestyle of people in major cities. Thus, advertisements play a crucial role
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2/15/2015 2/15/2015 Mikee Lyka C. Menes 3-Marketing Management Mikee Lyka C. Menes 3-Marketing Management Total Quality Management (Companies) Total Quality Management (Companies) * Total Quality Management of McDonalds Introduction The father of the quality movement which is W. Edwards Deming introduced the concept of management named Total Quality Management (TQM). This approach management originated in Japanese Industry in the 1950’s and became popular in the West since early
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Chapter 1 The Problem and Review of Related Literature Introduction Fastfood is a growing business centralized on the idea that not everyone can cook. There are days, especially when there is work overflow that people tend to forget that they have enough tools in their own kitchen therefore they opt for the easier solution which is to purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food
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successful lives.” Dwyer-Owens is chairwoman and CEO of The Dwyer Group, a holding company of seven service-based franchise organizations: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International, and The Grounds Guys. Founded in 1981 as Rainbow International, The Dwyer Group’s companies were providing services through more than 1,500 franchises in 10 countries by 2012. Don Dwyer, Dwyer-Owens’ father, fit the profile of an entrepreneur. In his youth, he had a newspaper
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saturated, got a few major competitors in play (KFC, Burger King, Subway etc) Step 3 – Remote and industry environment analysis TEMPLES – not enough info to analyse Porter’s Five Forces?? Step 4 – Drivers for customer demand, understanding customers and markets?? Define the market segment – fast food market Identify customer needs – look for convenient, value for money food Current products available – quite a few choices, from Domino pizza, KFC chicken, Subway sandwiches to McDonald’s burgers
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