PESTEL analysis 2.1 Political McDonald industry deal with different kinds of political problems as they have outlets over 119 countries. Certain location the company deals with problems like overwriting rules and regulations due to health implications of fast food. Political situations in Singapore are not problematic for McDonald as it requires to monitor the rules and regulations which is handling fine. In general, McDonalds are affected due to regulations of fast food industries set by the
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examples. The implications of this are that high-volume processes have more opportunities to produce products or services at low-unit cost. So, for an example, the volume and standardization of large fast-food restaurant chains such as MacDonald’s or KFC enables them to produce with greater efficiency than a small, local cafeteria or a restaurant. The implications can be even at country levels with regard to their competitiveness. Apparel industry in China, thriving on volumes is one such example.
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In each media that we’ve discussed thus far (Radio, TV, Internet) I’d argue that that a combination of airtime, audience, and product are being sold. TV stations can and will sell airtime, and that airtime can in turn be filled with commercials and advertisements which sell a product. Also, some companies have even produced radio shows or TV shows to help sell their product such as Kraft Television Theater, a drama anthology series on NBC which ran from 1947-1958. More recently the popular restaurant
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to Tricon. On May 16, 2002, Tricon changed its name to Yum! Brands, Inc. With its 37,000 units in over 120 countries, Yum is currently the world’s largest quick service restaurant company. Yum has three major restaurants, Kentucky Fried Chicken (KFC), Taco Bell and Pizza Hut. The company franchises and licenses its restaurant worldwide. In February 2012, they acquired controlling interest in Little Sheep Group Limited. They have around 18,000 system restaurants in the United States and in 2011
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INTRODUCTION Among all the fast food chains here in the Philippines, the Jollibee Food Corporation is considered to be the most popular choice among all the Filipinos. The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? Where did Jollibee Food Corporation come from? When did Jollibee Food Corporation start? Who founded the Jollibee Food Corporation? Well here's a little history behind the
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select Kentucky Fried Chicken (KFC) as our choice. There are five sections in this essay. The first section is to inform you the key elements in the paper. The second section will address the most important issue confronting the firm. Section three is external analysis. In this section, the external environmental analysis will be discussed. The fourth section is internal analysis. The same with section three, we will make our analysis of internal environment of KFC. In the last section, we will give
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The story of KFC in China is one of great success on an economic level, as well as a great example of international business. There are many factors behind KFC’s success in China which include, five competitive advantages: infusing a Western brand with Chinese characteristics, expanding rapidly, developing a logistics network, training employees in service, and focusing on ownership rather than franchising. KFC is part of the Yum! Brand, which also owns Pizza Hut and Taco Bell. KFC China’s success
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TABLE OF CONTENTS I. EXECUTIVE SUMMARY II. SOLUTION ANALYSIS 1. Company analysis 2.1 Mission statement 2.2 Marketing objective 2. Environment analysis 3.3 Economic environment 3.4 Social environment 3. SWOT analysis 4.5 Strengths 4.6 Weaknesses 4.7 Opportunities 4.8 Threats 4. Competitors 5.9 Direct competitors 5.10 Indirect competitor III. MARKETING STRATEGIES 1. Segmentation 2.1 Behaviour
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Future Expansion Pizza Hut came to Pakistan in somewhat the same way it began in America; it was Dan Carney who approached Manzar Riaz with proposition of bringing the chain to Pakistan. Along with its flagship restaurant in Clifton it has three more operational units functioning in Karachi, while one is functioning in Gulberg, Lahore. It is called “RED ROOF”, with seating capacity of 350, which makes it the largest in the sub-continent. Pizza Hut being the first international Franchisee in Pakistan
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Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run companies here in the Philippines. It has been the number one fast food chain overtaking giants such as McDonalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee knocked down multinational red-haired clown named Ronald? Let’s see another inspiring story of the founder. With its success, Jollibee franchise has now a tag price of P25+ Million (US$ 500,000+) II. Context Analysis
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