Study of Consumer Behavior at McDonalds (Bayan) and KFC (SM Downtown branch) Submitted by: Culala,Mharnie David, Mary Rose Dunglao, Rissa Gutierrez,Rachel Nucup, Aimee Ocampo, Rialyn. Tumabcao,Jaime Submitted to: Prof. Jonathan Lintag Brief History of McDonalds McDonalds is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 million customers across 35,000 outlets. Head quartered in the United States. The company began in
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Braun 1 Chloe Braun Professor Fine ENC 1101 22 September 2015 "Dont Blame the Eater" by David Zinczenko In this essay David explains why people shouldn't blame the eater, but instead the environment they grew up in. In the introduction of this essay he explains his background. He grew up in a typical home in the 1980's, his parents were split up so they were on a budget. Growing up as a kid for him, lunch and dinner meant Taco Bell, McDonalds, Pizza Hut or Kentucky Fried
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Check Out Human Resource Management (HRM) of KFC Corporation. This can be MBA project Topic for all MBA, BBA, BMS and PGDM students. KFC is world largest food chain which has unique Human Resource Management to mange huge number of employee worldwide. KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997
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NARRATION: There are so many people here, there is a fast food restaurant, and serve with fried chicken, burgers, and my favourite fries. Look, there are two girls standing in front counter. They ordered two sets of fast food without thinking twice. Here comes the food. After sitting down, they start to eat and chat with each other happily. Seems like they are enjoying their moment. See what is happening. Everything is as expected, they are not able to finish such large potion food. And then walk
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1) Macro environmental analysis Macro analysis is also known as PESTEL analysis which stands for- Political factors Economical factors Social factors Technological factors Environmental factors Legal factors Political factors The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues
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KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded
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Case Study McDonald’s and KFC: Recipes for success in China COUNTRY LEVEL With the largest population in the world, the emerging economy of China was an easy target for companies to begin their international growth. The opportunity to make money in this country is what excites companies to try and integrate their businesses into the area. China is currently a part of the BRICS association making it one of the five major emerging economies in the world. China is located in Southeast Asia along
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second largest economy by 83 %. Yum! Brands is extremely large and has over 40,000 restaurants and in more than 125 countries and territories. Yums has been around much longer that McDonalds and Jollibee and have several restaurant brands like KFC, Pizza Hut and Taco Bell. 1. Which of these companies seems best positioned in Southeast Asia? Based on what I have read, I believe the Asian based companies are in a better position. Jollibee base their products on what the culture is and
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In this archive file of GEN 480 Entire Course you will find the next documents: GEN-480 WEEK 1 DQS.doc GEN-480 Week 1 IndividualAssignment Ethics Awareness Inventory.doc GEN-480 WEEK 2 DQS.doc GEN-480 Week 2 Individual Assignment Professional Workplace Dilemma Paper.doc GEN-480 Week 2 LTA Skills Assessment Paper Matrix.doc GEN-480 WEEK 3 DQS.doc GEN-480 Week 3 Individual Assignment Critical Thinking Case Study Acuscan Executive Summary.doc
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and other big brand fast foods. The fast food industries are become international and have their stores all around the world. Second, fast food industries have their own famous products or foods, like McDonald has this BigMac, Big Breakfast, and KFC has their own recipe of Fried Chicken. Third, fast foods is attracting the kids and keeping their family to have meals like promoting the Kid’s Meal with the famous toys, like Minions from Despicable Me. And last, once a while, the fast food industries
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