MATTEL VS HASBRO/BARBIE VS BABY ALIVE Abstract: The two highest toy companies, Mattel and Hasbro have various dolls that every little dreams of having. In this paper, I will compare and contrast the “old school” Barbie to the “new reality” Baby Alive and how both companies address the 4 P’s of Marketing. Barbie, America’s top and favorite doll of dolls for years is continuing to grow strong as a play toy or as a collection item. Barbie was launched in 1959 and has since been the famous in
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09/15/08 UNSAFE FOR CHILDREN: MATTEL’S TOY RECALLS AND SUPPLY CHAIN MANAGEMENT We apologize to everyone affected by this recall, especially those who bought the toys in question. We realize that parents trust us with what is most precious to them—their children. And we also recognize that trust is earned. —Robert Eckert, CEO of Mattel, Inc.1 On August 2, 2007, Mattel announced a voluntary worldwide recall of 83 products in its Fisher- Price toy lines, including characters such as Dora the
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Otis Toy Trains Explores the Supply Chain Otis Toy Trains of Minneapolis, Minnesota was a landmark company since the 1900s, which had to go through a change in target market that lead to the problem of high labor cost. JLPTC offers Otis Toy Train a deal to take over a huge portion of production, promising a decrease of 40 to 60 percent of manufacturing costs. Otis should take the deal because it serves as the best solution for the company’s current issue. However, the company must do so with
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2/28/2015 Dolls & Stuffed Animals, Barbie, Lalaloopsy, Monster High - Toys"R"Us Rewards"R"Us Email Sign Up Weekly Ad Info Center Choose My Store Find a Store Help Baby Registry Wish List Gift Cards Gift Finder My Account / Sign In SHOP BY Search for something fun! 0 Home | Dolls & Stuffed Animals Dolls & Stuffed Animals Narrow By: Category Dolls Doll Acce ssorie s Dollhouse s & Acce ssorie s Ce le brity & Fashion Dolls Ethnic Dolls Miniature Figure s
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Toy Development Process, Regulatory Scheme and New Initiatives Jim Walter Chairman, TIA Safety Standards and Technical Committee Washington State Children’s Safe Product Advisory Committee July 29, 2008 1 Discussion Topics • Overview of toy industry characteristics • Vocabulary – construction and testing • Toy development and production process – Concept of accessibility • Global regulatory scheme – Testing methods and standards • TIA’s new Toy Safety Certification Program (TSCP) 2
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contracted through outsourcing. As far as Mattel is concerned, the key motivation for outsourcing is to have access to cheap labor, reducing manufacturing cost significantly. Causes of Mattel’s Recall Problem There are three main causes for Mattel’s toy recall: manufacturing problems which refers to the use of lead paint by Chinese manufacturers; design problem as a result of increasing use of small, powerful magnets that have the risk to be swallowed by children if detached, and; product misuse by
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lesson # 405498 Exam# 405498 Student ID # 21954934 Exam name Graded Toy Project Toy 1 : Pop Up Picture Book Description: This is a pop up picture book. Depending on the age of the child, the book teaches them many different things. Why is this toy developmentally appropriate for a child in this age group? This is appropriate for this age group because it develops the child’s brain in more than one way. Is this toy appealing to a child in this age group? Why or Why Not? Yes! The picture
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& Consumer Protection In 2007, Mattel, a global leader in the design, manufacture, and marketing of toys, issued a voluntary recall of 1.5 million Chinese-made toys. A majority of as a result of such carelessness, children’s health and safety were at great risk due to poor toy design, such as loose magnets, and substituting lead free paint for a fatal amount of lead paint on Mattel’s toys to cut corners and save money. As consumers we are naive to believe that boards of directors and higher
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of products and services for children 1. Toy Retail. 2. Toy Rentals. 3. Day Care Centers. 4. Kids Entertainment. 5. Events for Kids for their overall development. 2.1 PEST Analysis 1. Political The Political situation in India has so far been very good for new industries. It has further provided many subsidies for new industries further in certain states like Gujarat are inviting new players to enter their state. 2. Economic The Indian toy industry has shown a double digit growth rate
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The Mattel and the Toy Recalls integrative case poses six questions (four from the case and two from the professor) which will be addressed in this analysis. 1. What went wrong with Mattel’s recall strategy? The strategy used by Mattel in the toy recall was focused on passing the blame to China’s work practices and materials used. Mattel prematurely placed disproportionate blame on Chinese manufacturers and appeared defensive and somewhat fearful. In addition, the toy manufacture delayed reporting
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