Executive Summary: I. Introduction Krispy Kreme Doughnuts, Inc., began as a family-owned business back in 1937, as an expansion of a pre-existing business, when Vernon Rudolph purchased a doughnut shop along with the now-famous secret recipe for making yeast-raised doughnuts. His doughnuts, which he delivered to grocery stores in the Winston-Salem, North Carolina area, quickly became immensely popular with customers. So popular in fact, that he cut a hole in the wall of his shop so that he could
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Krispy Kreme Dougnuts: Empty Calories or Empty Profits? Case Study of the Impact of Sarbanes-Oxley Act ("SOX") Krispy Kreme Doughnuts (KKD), a once high flying growth stock has been hampered as of late with shareholder lawsuits. When sales growth and earnings began to drop significantly in 2003, the company blamed its problems on the popularity of low-carbohydrate diets like Atkins and South Beach at the time. But the SEC began probing Krispy Kreme's accounting for franchise buybacks and is now
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Colton Higgins Case #7 Krispy Kreme Krispy Kreme Doughnut Inc. in 2000 was soaring high. The company was looking promising as the company stock was up after its IPO and the company was listed in Fortune Magazine. With a very ambitious goals in expansion the company seemed to be going in the right direction. The underlying problem in this case is that in 2004 the company began to reveal some discrepancy’s in their accounting department. KKD stock price tumbled which lead investors to start
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4, Number 4 Lessons From Krispy Kreme J. Richard Anderson, Stonehill College ABSTRACT The recent decline of Krispy Kreme Doughnuts, Inc. raises a natural question: shouldn’t investors (and auditors) have been more wary of this Wall Street darling? Weren’t there tipoffs that would have allowed investors to avoid another franchisor “crash and burn” situtation like Boston Chicken or TCBY frozen yogurt? This paper traces the meteoric rise and fall of Krispy Kreme and discusses a number of
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Sense McDonald’s, Krispy Kreme Donuts, and Amazon are three of many popular companies that people frequent often. McDonald’s employees trained; to provide great customer service, however, there timeless in producing quality food is important in this industry. Employees are trained on the equipment, and the proper way of make certain food items. Employees are assigned; to different stations, which they are properly skilled in those areas. This process is the same with Krispy Kreme Donuts, because employees
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than 150 Canon cameras since 2006. * Another has eaten breakfast, lunch, and dinner at Panda Express every day for the past five years. * Another has drunk nothing but Coca-Cola for more than 20 years. * And another has consumed 12 Krispy Kreme doughnuts per day for more than four years. * * * About 5% of all consumers are extreme consumers * Most extreme consumer spend about 10% of their annual income on a single product Study of 2000 extreme consumers across Japan
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Case Analysis Krispy Kreme Doughnuts, Inc. Thadavillil (Nathan) Jithendranathan Professor of Finance Opus College of Business University of St. Thomas St. Paul, Minnesota, U.S.A. Context This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts, Inc., associated with a series of announcements made in 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme, which had been one
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Krispy Kreme Doughnuts, Inc. I. POINT OF VIEW This case is analyzed from the point of view of a third party consultant. II. PROBLEM There is inefficiency in the management of Krispy Kreme Doughnuts, Inc. in terms of its operations, marketing, accounting, and investment planning. III. OBJECTIVES a. To gradually gain back analysts’, investors’ and lenders’ confidence in the company in the succeeding months. b. To increase sales and profitability in terms of its core business, selling of doughnuts
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Krispy Kreme Case Study: Adapting to the Changing Needs of Consumers By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson Table of Contents Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ...........................
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Krispy Kreme Case Study: Adapting to the Changing Needs of Consumers By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson Table of Contents Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ...........................
Words: 1872 - Pages: 8
