Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include
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Communications Plan Kudler Fine Foods (KFF) is planning to launch a premium food catering business in the United Arab Emirates (UAE) and China. A capable communications plan is necessary for its success. Goal of this communications plan will be to inform customers about the services being offered by the KFF. It will also try to convince customers that they should try Kudler Fine Foods because that experience will change the way they look at food services. The four points discussed in this short
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Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include
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Running head: PROBLEM STATEMENT PAPER Kudler Fine Food’s dilemma Sean Tao University of Phoenix Professor Diane Hunt-Wagner MGT 521 Kudler Fine Food’s dilemma Small businesses are the backbone of the US economy . They account for about 50% of the economy (Kobe, 2007). It is small business owner’s entrepreneurial spirit that propels the economy of a developed country. Their uncanny ability to adapt to economic situation is important to the survival of their business. Their dedication
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Structures Kudler Fine Foods is a specialty supermarket and was found by Kathy Kudler. Katy Kudler was a Vice president of marketing firm which was a high stress job and was looking for different career opportunities. Kathy found gourmet cooking and shopping to be a great stress reliever and used this as the inspirations for her business. Kathy open her first store in 1998 and in the first nine months of business, Kudler Fine Foods broke-even making them profitable business that year. In 2000 Kudler open
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Kudler Service Request Matt Glaman BSA/310 Kudler Fine Foods are in the process of planning to create and deploy an information system which will be used to track customer purchasing trends through a Frequent Shopper Program. This program will provide rewards and discounts to customers, and in exchange, Kudler Fine Foods will be able to use this data to better target its customers. Implementation of the Frequent Shopper Program will entail new Point of Sale technology, a means of storing
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Kudler Fine Foods Frequent Shopper Program Team A BSA/375 February 28, 2012 Name Frequent Shopper Program Statement of Scope and Goals The goal for this Service Request is to design a fully integrated rewards program, thus the Frequent Shopper Program. This program will help track customer purchases and reward the consumers in loyalty points. These loyalty points can be redeemed at any time toward the rewards program products and services. Kudler will benefit by being able to
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BSA/310 Richard Seay October 14, 2010 Kudler Find Foods was open in 1998, and founded by Kathy Kudler. Kathy’s passion for gourmet cooking led to Kathy opening up her first gourmet store because of the lack of places to purchase quality gourmet products. The first store was open in La Jolla California, and then followed by two other locations, one in Del Mar California, and the other in Encinitas California (Kudler, 2010.) The owner Kathy Kudler does all the ordering for all three stores
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Security Considerations of Frequent Shopper Program In addition to the Legal and Ethical Considerations, Kudler Fine Foods Stores is required to implement the most important aspect of E-Commerce in its Frequent Shopper Program which is a security consideration. These considerations are a requirement to the project. The main Security Considerations are as follows: • The business organizations operating E-Commerce have to secure their data. The customers, who do transactions, ask the organizations
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Kudler Fine Foods Shopper Program Name(s) University of Phoenix BSA/375 Fundamentals of Business Systems Development Faculty Date Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000
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