Abstract The Kudler Fine Foods is a high-end gourmet food store in San Diego with three different locations; La Jolla, Del Mar and Encinitas. Each store has around 16,000 square feet of retail space, and each store is within a popular metropolitan shopping center (Apollo Group, 2004). The stores are known for possessing the finest high-quality foods; each store is divided into the following departments: Fresh Bakery and Pastries, Fresh Produce, Fresh Meat and Seafood, Cheeses and Special Dairy
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Kudler Fine Foods has come a long way since they first opened their doors. The main goal of the company is to satisfy the customers' needs. Kudler Fine Foods has learned that by offering incentives for their frequent customers could increase the revenue of the company. Kudler Fine Foods must first take into consideration the legal, ethical and security issues for the frequent shopper program. Kudler Fine Foods will also need to take into consideration the financial concerns when it comes to the revenue
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Kudler Fine Foods Frequent Buyer Program The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange
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MARKETING STRATEGY Marketing Strategy For Kudler Fine Foods Jennifer F. Benner MMPBL/502 – Rick Johnson University of Phoenix March 10, 2011 Marketing Strategy For Kudler Fine Foods Kudler Fine Foods, an upscale specialty grocer, is considering adding catering services to the existing services offered by the stores. Analyzing the current market is essential to the success of the catering services. Marketing is the management of customer relationships by creating, communicating, and
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In 1998 Kathy Kudler came up with an innovative marketing idea for her community, she created Kudler Fine Foods. Kathy created this one stop gourmet shop to alleviate the frustration of her fellow gourmet cooks who like her were tired of going from place to place to find special ingredients. The marketing approach she took was to do more than offer these ingredients to her future customers; she marketed herself as offering the freshest and finest ingredients available. Kathy also aimed to appeal
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useful tool for marketing a company’s products or service to a broader number of people and take advantage of the Internet’s popularity not only here in the United States but also all over the world. It is for this reason that Kudler Fine Foods has incorporate the Internet as part of their communications and marketing plan for the catering services they have opened in France and Italy. Evaluating Factors for Marketing Communications To develop and manage an effective marketing and communications
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Current Ethical Issues Paper Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s mission is to offer
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The importance of marketing research for Kudler's marketing strategy 1) The importance of marketing research for Kudler is imperative to the operations of the business. Competitive advantage will allow Kudler to set the right price for the products. As one of the key components setting themselves from the competition is specialty items, which is key in the marketing strategy. In addition, Kudler have to study the market for the newest trends. In the service sector, it is imperative to know which
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Introduction Kudler Fine Foods is a specialty food store which provides fine foods, wines, and related needs to the San Diego metropolitan area. The company has three locations and offers bakery and pastry, produce, meat and seafood, condiments, packaged foods, cheese, and specialty dairy products. Kudler is collecting data to determine the business and cost relevance toward a revenue increase through a frequent shopper program. Considerations To properly decide the value of a frequent shopper
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Area Interrelationships Team A will look at Kudler Fine Foods and analyze the company’s mission, vision, values, and goals. They will analyze the organizational goals and identify the key positions and conclude with collaboration of functional goals, vertical collaboration, and identify the key stakeholders and what their roles are. Kudler Fine Foods vision was introduced by a woman who had the vision to open up her own gourmet shop, selling gourmet foods and tools that one would need. In 1998, she
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