Data Memo MJB MARKETING INC. MEMO To: Kudler Fine Foods Management Team From: Robin Horton Date: 03/18/2012 Re: The Importance of Demographic/Psychographic Information within the Marketing Strategy Over the next few weeks the marketing executive of MJB Marketing Incorporation will be assisting Kudler Fine Foods in the process of evaluating the opportune times to implement psychographic, demographic, behavioral, and geographic segmentation into their marketing assessments. It is imperative
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Quigley Carlos J. Negron University of Phoenix FIN/571 Corporate Finance Lisa Siegal Monday May 2, 2011 Kudler Fine Foods is a small company that was started in 1993 by Kathy Kudler. The first store, located in LaJolla, California was doing so well after just nine months that a second store was opened in 2000 in Del Mar. The third store opened just three years later in Encinitas. Kudler currently provides gourmet meats and seafood, cheeses, breads, produce, and wines to its clientele. Recently
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rewards products. According to the Kudler’s sales and marketing departments research this type of system will increase revenue and cost reduction for Kudler. Kudler identifies that knowing exactly what the customers purchasing habits, supply needs, and preferences are would enable Kudler to purchase only what will be sold. Therefore, it will stop Kudler from stocking on items that do not sell and are not attractive to the customer. Kudler has different types of options on how they could advertise
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intelligence as it relates to their organization. The History of the Company Kudler Fine Foods is an upscale specialty food store founded by Kathy Kudler in June 1998. The business offers their customers a wide selection of both imported and domestic products from bakery, meat and seafood, to produce, cheese and dairy products, not to mention their extensive assortment of wines. Presently, Kudler Fine Foods has store locations in La Jolla, Del Mar, and Encinitas, California. “Kudler’s mission
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Kudler Fine Foods is a gourmet food shop that was started in 1998 by owner, Kathy Kudler. Kathy started her gourmet food shops with just an idea to create a store that would not only stock the freshest ingredient for the customers but also provide the finest cooking tools to enable anyone to cook a gourmet meal. Kathy now has three locations and is committed to continue to provide the people that shop there the finest selection of food and wines. Kudler Fine Foods has experienced significant growth
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Kudler fine foods is a group of stores opened to provide the local area’s with a gourmet touch, The store has experienced in a relative aspect a good amount of growth. The Kudler fine foods company wants to improve efficiency of its operations as well increase the consumer purchase cycle (Kudler Fine Foods). Kudler is taking a different type of business aspect to make changes that will resonate through the company. Kudler will have to make the necessary business adjustments, using a marketing analysis
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Running head: KUDLER'S MARKETING PLAN 1 Kudler's Marketing Plan Kathy Kudler had an idea and transformed that idea into what is known today as Kudler Fine Foods. Starting up a business can be a difficult task and so can future growth of that same business. As of present, Kathy has again had an idea and started the transition to implement catering services. In an effort to make this business venture successful, Kathy has to consider several marketing strategies that not only benefits the company
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Marketing Research Paper Kudler Fine Foods is an upscale fine food establishment on June 18 1998 and is based out of the San Diego area. Kudler has 3 establishments in Southern California that specialize in domestic and foreign foods. Each location has it is own bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheeses. Kudler specializes in plenty of foreign foods and wines which makes marketing research vital to the growth and expansion
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Kudler Fine Foods Marketing Paper Kudler Fine Foods has some good marketing ideas in place already but they could definitely use some more. Currently, Kathy Kudler plans on marketing to customers by inviting them to the store for cooking parties with gourmet chefs and gourmet food. This idea is being implemented in hopes of getting customers to buy higher priced, higher quality items. By throwing parties at the store, customers will hopefully bring in new customers to share their experience
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Kudler Fine Foods’ Loyalty Card Program Kudler Fine Foods has submitted a service request to develop a frequent shopper program to track customer trends and give frequent customers rewards for being loyal customers. Many grocery stores have adopted a rewards or loyalty program. This program gives the customers a discount while they shop and sometimes offers rewards and prizes. By using this program, a store also collects valuable data that can be used to specify which customers by certain
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