Nathan Sawaya’s signature piece titled “Yellow”. At a glance, the first words that we think of are ‘yellow’, ‘Lego’ and ‘torn’. However, if we look at this sculpture patiently, then more complicated and abstract words like ‘repent’, ‘suffering’, and “absolvent” come to mind. The reason I found this exhibit so intriguing is because of the world of opposite going on within it. Play bricks or Lego, which are such simple and innocent play toys for children have been used to construct a sculpture which has
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are separated by gender just because of the color scheme that it holds. Legos are simple toy blocks, but they have two separate sets, one for girls and one for boys. The appearance of the toy, the activities of each set, and the packaging of the toy reinforces stereotypes and the connotative meaning of boys and girls. One difference between the girl and boy Legos are their packaging. The packaging of the girl and boy Lego sets are almost completely different. The boy packaging has dark colors,
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Part 1: Background info In 2004, Lego found itself losing up to $1 million dollars a day (page 39), a position no big company wishes to find itself in. It had been determined that new leadership was vital to the company’s survival. As a result, Jorden Vig Knudstorp took over as CEO five years later. Knudstorp immediately noticed poor internal organizational structure that ultimately resulted in frustrated retailers and less shelf space (page 39). Knudstorp successfully cut production costs by creating
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Tim Chou Spring 2014 Fact Paper LEGO “It’s not a franchise, it’s a highly sophisticated interlocking brick system,” says Will Ferrell to his adolescent son in the recently released mega blockbuster hit The LEGO Movie. Yellow, vibrant, educational, and fun, LEGO’s have been around for generations. Created by Danish carpenter Ole Kirk Kristiansen in 1932, and derived from the Danish words “Leg Godt” which means “play well”, LEGO’s have made a remarkable recovery from almost being bankrupt
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Lego Case Study -Avinash Mavireddi 1. After Knudstorp has taken the control of Lego, the first thing he stressed on was the Supply Chain Management. Earlier, the components produced by Lego were primarily used for only one pattern or model. So the prototype designers were asked to use the same blocks for more than one design. This was the first step taken by Knudstorp that resulted in reducing the production of Lego components to almost half of what they were producing before. It also helped in
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To disect whether the inclusion of detailed construction plans in its film-franchised LEGO sets was the right strategy or not, it’s important to start with what the company itself stands for. The name LEGO means “play well”—the focus of the toy manufacturer being “play.” The perennial toy maker has a brand that stands for “self-expression,” and “sponteneity,” and “innovation.” That is, the core of LEGO is not jus that it’s a toy, but that it encourages children to be imaginative and creative
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Chapter 1 LEGO Case Write-Up My key takeaways are 1) Company should combine business strategy, organization strategy and information strategy together in order to make a good innovation. 2) Keep uniqueness and develop new product to attract new segments is very important in a hypercompetitive environment. 3) A strong information management system can be very helpful. 1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business
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Успешная стратегия LEGO приносит постоянный и быстрый рост Благодаря целенаправленному усилию по внедрению инновативных продуктов в рамках таких направлений как LEGO® Ninjago и LEGO Friends, а также благодаря производству в непосредственной близости от ключевых рынков, Группе LEGO в течение 2012 г. удалось добиться чрезвычайно удовлетворительных результатов. В 2012 году доходы Группы LEGO увеличились на 25% и достигли DKK 23,405 миллионов – что соответствует почти трехкратному увеличению объема
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ICP 2 (LEGO) 1. They helped ultimately minimize wasted resources, simplified processes, and made LEGO’s approach more efficient 2. Differentiation; they develop superior products in more efficient ways than their competitors. They’ve marketed their products in numerous ways to the point where the possibilities for the use of LEGOs are endless. 3. No, his changes have made LEGO much more efficient than its competitors. This has ensured LEGO a spot atop the toy business for years to come. It will
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with Lego about children playtime, such as other traditional toys or computer games. Children get bored fast and switch to substitutes. They prefer to play with more sophisticated toys. Substitutes come from the entire toy industry as well as the electronic gadget market. There are no switching costs for substitutes and the prices of substitutes vary, the barrier to switch is therefore low. Bargaining Power of Customers (pressure high): The pressure from customers is high. Customers of Lego are
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