An: Jorgen Vig Knudstorp, CEO LEGO Group Von: Managementberater McKinsey & Company Datum: Februar 2011 Betreff: Innovation durch Förderung und Aufbau von Bildungseinrichtungen Einführung: Das Unternehmen LEGO ist einer der traditionsreichsten und innovativsten Spielzeughersteller weltweit. Nach Jahren der Stagnation in der umkämpften Spielzeugbranche hat sich das Unternehmen durch eine spezielle Neustrukturierung erholen und seine Marktposition stärken können. Jedoch sieht sich
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The countries known collectively as the PIIGS—Portugal, Ireland, Italy, Greece, and Spain—are burdened with increasingly unsustainable levels of public and private debt. Portugal, Ireland, and Greece have seen their borrowing costs soar to record highs in recent weeks, even after their loss of market access led to bailouts financed by the European Union and the International Monetary Fund. Spanish borrowing costs are also rising. Greece is clearly insolvent. Even with a draconian austerity package
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Sommaire Synthèse managériale I) Analyse de la situation concurrentielle de LEGO sur le marché des jeux et jouets 1) Description des marchés et analyse de la concurrence 2) SWOT : Diagnostic externe 3) SWOT : Diagnostic interne SYNTHÈSE MANAGÉRIALE LEGO est une entreprise danoise réputée dans le monde entier pour sa fabrication de jeux qui consistent en l'assemblage élémentaire de briques en plastique. L'entreprise est née en 1932 à l'initiative de la famille Christiansen. Dès
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Exam 3 Questions 1 - 3 pertain to the 'Lego' case, and questions 4 & 5 pertain to the 'Ikea' case: 1. LEGO’s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and Spiderman, include detailed construction plans. Do you think this is the right strategy? Why or Why not? Justify your assessment of Lego's strategy. LEGO’s detailed construction plans for their products are the right strategy. LEGO’s products can contain hundreds or even thousands
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Answer 1. Companies outsource production of their products for the following reasons: Lack of technical expertise, or expert labor in certain operations; reduce manufacturing costs due to the availability of cheap labor; make less investments in expensive equipment, staff and IT systems; optimize resource utilization and free up management time from outsourced routine supporting activities to focus on its core competencies; and when domestic manufacturing capacity is reached. Outsourcing is a good
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1: - Why do you think Lego has been successful in recreating the Lego legend? Lego enjoys enormous advantage in the global market and due to its advantageous position it can rebuilt the structure of an enterprise to a prosperous one. Lego worked too hard to improve its relationship with the retailers and supply them quality goods and services. It also promoted the relationship with the customers, through their involvement in the development of new product and promotional activities. All these encouraged
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en France c- Les produits de LEGO B.2- Synthèse : diagnostic de la situation a- Structure concurrentielle du DAS L’ANALYSE DES 5 (+1) FORCES DE LA CONCURRENCE b- Opportunités et menaces c- Les facteurs clés de succès de LEGO d- Les avantages concurrentiels de LEGO C- Forces et faiblesses de Lego : Analyse de l’entreprise III- Recommandations A- Création de nouveaux points de vente LEGO B- Baisse des coûts de production
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LEGO CASE STUDY Discussion Question: Q.1: How did the information systems and the organization design changes implemented by knudstorp align with the changes in business strategy? Advances in the field of information technology and introduction of new hi-tech form of entertainment such as tablets and gaming consoles had left Lego trailing in the entertainment field. Jorgen Vig Knudstorp was appointed as the CEO to revamp the company’s business process, organization structure and information systems
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Tyler Ferree P429 – Lessons Learned from the Lego Game 9/3/15 The Lego game was used to teach the differences and similarities between three different types of manufacturing processes: job shop, manufacturing cell, and assembly line. In the different rounds/scenarios of the game, it was interesting to how each process worked. Depending on the round, each process showed that it had the clear advantage due to the specific order placed by the customer. Considering the quantity of products ordered
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Virksomhedskarakterstik – LEGO A/S Magnus Kjeldgaard X.1 LEGOs historie LEGO blev grundlagt i Billund i 1932 af tømrermester og snedker Ole Kirk Kristiansen. Virksomhedens legetøjskollektion får navnet LEGO. LEGO er en sammentrækning af ordene LEg GOdt. Virksomheden havde efter et år 6-7 ansatte. I 1955 eksporterer LEGO for første gang sit legetøj. Det første land var Sverige. På det tidpunkt rejser Godtfred Kirk Christiansen rundt på forskellige legetøjsmesser i Tyskland, for at vise LEGOs produkter frem
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