respond to the items of brand equity in the same way, which allows meaningful comparison of scores. Research limitations/implications – Future research could examine the cross-national generalisability of the brand equity scale using other countries’ products and services. Practical implications – Given that the brand equity scale is invariant across countries, researchers and international marketing managers can use this instrument to measure and manage brand equity across countries. This is suitable
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11P160 Rohan Garg Executive Summary This project aims to find the underlying market conditions which prompted Emami to attempt the launch of a fairness cream especially for men, the subsequent steps they followed, strategies implemented, test marketing conducted in the Southern states of Andhra Pradesh and Tamilnadu, before they actually hit the market. Studying the launch of successful products which are market leaders is always interesting, more so in this case because Emami has the rare distinction
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1.0 INTRODUCTION Advertisement or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Various advertising concepts are in the stream of the media but still there is a little evidence
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Team Dynamics Group of people working together for achieving the organizational goals are considered team but when people create group with no interdependence or organizationally focused objective are called formal group. These formal groups are available in almost every form of social organization, and same applies to my classroom on basis of race, religion and nationality. People of same race go along with each other very easily as they are familiar about themselves and similar situation
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features. 3. Describe the types of intermediaries in EC and their roles. 4. Describe electronic catalogs, shopping carts, and search engines. 5. Describe the various types of auctions and list their characteristics. 6. Discuss the benefits, limitations, and impacts of auctions. 7. Describe bartering and negotiating online. 8. Define m-commerce and explain its role as a market mechanism. 9. Discuss liquidity, quality, and success factors in e-marketplaces. 10. Describe the economic impact of
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Chapter 3 Methodology This third chapter discussed the methods that the researcher has used in order to collate and evaluate the data in accordance to the goal of the study. Methodology is like a strategy or plan for achieving some goal; methods are the tactics that can be used to service the goals of the methodology. In essence, methodologies provide the blueprints that prescribe how the tools should be used. Considerably, the researcher used a structured questionnaire as the instrument of the
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Issues 1) To make the business to grow at 20% annually by maintaining market share in existing markets. 2) Developing new market opportunities (new marketing areas) via aggressive marketing of existing products without losing market share in the existing markets. 3) To ensure achieving the business targets by providing proper bonus or incentive schemes to the employees in order to motivate them to work hard. 4) Recruiting the technical people as sales people, it is difficult to make a technical person
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they can save from Aids (Success Measures) even that they are infecting by Aids on a regular basis (Constraints). 2. Central Issue of the Case: The central issues of the case are given in the following matrix: Importance High Low Urgency High • Identify the potential target audience. • Determine the appropriate communication program which will break the barriers to HIV/ AIDS social marketing in Mexico and will create awareness to them irrespective of their sex, literacy, and geographic location
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1. INTRODUCTION This report has been prepared to analyze and validate the initial stage of a strategic international marketing plan for launching Sephora in Pakistan. The background gives a brief insight of the company, the product and the foreign market chosen. The environmental analysis, to justify the foreign country, offers perspective across the Economic and Financial, Cultural, Political and Legal (PESTLE) elements that will affect the organization. A SWOT analysis has also been conducted
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Software Requirements Specification Template CptS 322—Software Engineering 9 February 2005 The following annotated template shall be used to complete the Software Requirements Specification (SRS) assignment of WSU-TC CptS 322. The instructor must approve any modifications to the overall structure of this document. Template Usage: Text contained within angle brackets (‘’) shall be replaced by your project-specific information and/or details. For example, will be replaced with either ‘Smart
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