0120.art_A1_313_0120.art_A1_313.qxd 09/05/13 11.39 Pagina 61 economia & management 3 - 2013 corbellini - marafioti LA CSR NELLA MODA Strumento di marketing o elemento fondante della strategia di impresa? Senior Lecturer Area Strategia e Imprenditorialità, SDA Bocconi erica.corbellini@sdabocconi.it Elisabetta Marafioti Docente Senior Area Strategia e Imprenditorialità, SDA Bocconi elisabetta.marafioti@unibocconi.it LO SCENARIO POST CRISI DEL 2008 HA SEGNATO UN CAMBIAMENTO
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retailer based in Arteixo, Galicia. Founded in 24 May ,1975 by Amancio Ortega and Rosalía Mera. Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world. 1763 stores , 78 countries worldwide. Zara has continually maintain its mission to provide
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Ready-to-wear shows feature more practical, down-to-earth looks that the mainstream population might want to buy. Many middle-class name brand retailers draw inspiration from the ready-to-wear looks of high-end designers, including Gucci, Prada, Louis Vuitton and others. 2. Couture If you've ever seen models prancing down the runway in ridiculous ruffles, wearing plumes of colorful bird feathers, you probably witnessed a couture fashion show. Couture looks are less mainstream and often downright
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China’s ‘LUXEPLOSION’ 1 It is an industry driven by an ECONOMY ON HYPER-DRIVE NOMINAL GDP: 1992 TO 2011 Source: World Bank 2 A quick expansion into ‘NEW GROUND’ PROVINCIAL GDP PROFILES (2011) Shanghai Beijing Tianjin Inner Mongolia Shaanxi Hunan Chongqing Sichuan Guizhou Source: China National Statistics Bureau, BBDO Analysis 3 As the economy expands and breaks into new ground… …the luxury category is also following suit -- it is achieving high growth
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Market Size: $153 million (Global Customer Acquision) The Hungarian womenswear market is expected to generate total revenue of $592.3 million in 2012, representing a compound annual growth rate (CAGR) of 2.4% between 2008 and 2012. - (MarketLine Industry Profile|Womenswear in Hungary | February 2013) Clothing is an essential item, with consumer choice being influenced by factors such as fashion and a desire to signal social status. Demand patterns are susceptible to branding and advertising, which
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Deeper Luxury lp lan eta ryr es t originalexperientialconnectedwholelovingdepthmeaningspecialnaturalauthenticgreengenuinetrustedconsceoustsusttainableethicalinnerintegralrespectfulplanetaryrestorativethri r us bl i na nableenchantinginnerintegralrespectfulconsciousrestorativeauthentircgreencontributingengagingworthwhileinspirinedcpinitualcreativediverseoriginalexperientialconnectedwhole gs o r taing henticg eengenuinetru s erseoriginalexperientialconnectedwholelovingdepthmeanitngtspecialnatu
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approach to operations for manufacturer too much and allowed for Coach to continue to grow within the luxury market. In the mid-1990s the company’s performance began to decline due to consumers desiring the styles of Italian and French designers, Louis Vuitton, Gucci, Prada, Dolce & Gabbana and Ferragamo. The decline in Coach sales lead Sara Lee to make Lew Frankfort, whom had worked for Coach for 18 years, head of the handbag division. Frankfort’s first accomplishment in his new position was hiring
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ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) Helene FOLEY Helene FOLEY BUSINESS STRATEGY BUSINESS STRATEGY Industry of French Luxury perfumes Industry of French Luxury perfumes ------------------------------------------------- Table of contents Executive Summary 3 I. Industry Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14
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Lecture 4 Class Notes: Last Week's Lecture: Resource-Based View * Valuable, Rare, Imitable, Organizational Structure * Value Chain analysis - closely related to the resource-based view * Used as an instrument to pinpoint what functions of the firm have resources or capabilities that can potentially explain the performance (or competitive advantage) of the firm * Building Blocks of Competitive Advantage (another way of identifying resources and capabilities): * Does the
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“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market
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