Mr. M Natrajan Paper: Market Demand / Potential – LUX Soap PRODUCT PROFILE • • • • • LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread
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Contents | Page No. | Introduction | 3 | Overview of the toilet soap industry | 4-5 | Primary Survey | 5-7 | Porters Five-Force Model | 8-10 | Product Development | 10-11 | S.W.O.T Analysis | 11-12 | The Media Mix | 13 | Conclusion | 14 | References | 15 | Introduction The following report is with respect to proposing a business plan. We, as the General Managers of DITRA would like to show how we plan to launch a new soap to add to the product line and step in to personal care category
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Questionnaire on Bathing Soap 1) What kind of bathing soap do you prefer? Herbal Soap Beauty Soap Medicated Soap Moisturizing Soap Deodorizing Soap Other 2) What are the factors you take into consideration before buying the soap? Price Quality Hygiene Brand Name Fragrance Special Offer Availability Other 3) Which brand is having the most attractive
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Lux (soap) From Wikipedia, the free encyclopedia Jump to: navigation, search Lux Laundry Soap Ad, 1916 Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap
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------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 ------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 Lab Partners: Jeremy Campion & Jacques Donaldson Lab Partners: Jeremy Campion & Jacques Donaldson Introduction: Soaps and detergents our used frequently in our daily day to day life. Soap is a salt of a compound as a fatty acid. A soap molecule consist of a long hydrocarbon chain(composed
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The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below. Product: Men Soap Brand Name: Deluxe Product Features: • It's Deep cleansing formula that rinses off easily. • With 1/4th moisturizing cream, clinically proven to fight skin dryness. • It's Total skin comfort. • Feel better than regular soap. • Keep the body fresh for a long time. • It has a classic scent. Product Ingredients:
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perceived- high quality would be aspirational and for once affordable to the consumers. We will manufacture the soap bar as a cuboid in OMO’s symbolic colors- Red and Blue. As mentioned in section one, this will make our product ‘standout’ when consumers are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly.
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Sample products are listed when known. SOAP Uses: 1. A surfactant (Surface Active Agent). 2. Soaps are produced from naturally occurring fats and oils. Soapless or synthetic detergents are manufactured from organic chemicals usually derived from petroleum. Advantages: 1. Very effective as a bactericide. 2. It will form gels, emulsify oil and lower the surface tension of water. A lower surface tension allows the soap to come in contact with greater surface
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IT401 Information Technology Architectures Discussion Board 3 August 22, 2015 The function of middle ware is to take care of requests. Imagine a room full of people that speak different languages. They need a translator in order to communicate with each other. This is also the case with different computer platforms or software. Middleware is like a translator. Middleware grants users to communicate with each other and other applications in a diversified computing environment (Rosencrace
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I O N SE M EST E R 1, 2008, Q uestion 1 Luxmay Enterprise manufactures soaps for its wholesale customers. Each bar of soap uses 0.4 litre of vegetable oil which is purchased at an estimated price of $5 per litre. The selling price of each bar of soap has been fixed at $3.00. The company is in the midst of preparing its budget for 2008 and has furnished the following information. Sales esti mates (in bars of soap): January 120,000 February 150,000 March 100,000 April 120,000 May 140,000
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