Luxury Brand Growth In India

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    Watch Industry - Luxury vs Smart

    Global Market Structure of Luxury Watches Economics Project by YSR Raghav(14070) Introduction History and Evolution of Time Keeping Machines Watch is a small time keeping machine, historically worn on the wrist or attached on a chain carried in the pocket or around the neck for convenience. Timekeeping has a history dating back to ancient times. The first watch in the 15th century made was spring powered and was strictly mechanical, but with the technological advances this mechanism was replaced

    Words: 2468 - Pages: 10

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    Business Strategy

    Automobile Industry of India A Nations economy is well known from its transport system. For instant and rapid growth in economy, a well-developed and well-networked transportation system is essential. As India's transport network is developing at a fast pace, Indian Automobile Industry is growing too. Also, the Automobile industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Automobile Industry is very essential in

    Words: 1746 - Pages: 7

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    Miss Thea

    Burberry Group plc © MarketLine Page 2 Burberry Group plc Company Overview COMPANY OVERVIEW Burberry Group plc (Burberry or 'the group') designs, produces and sells luxury products across women’s and men’s apparel and accessories, and beauty categories. The group operates in Asia Pacific, Europe, Middle East, India and Africa (EMEIA), and the Americas. It is headquartered in London, the UK and employs around 10,000 people. The group recorded revenues of £2,329.8 million (approximately

    Words: 1683 - Pages: 7

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    Luxottica: Internationalisation and Expansion

    established as a limited partnership with Del Vecchio as one of the establishing partners in Agordo, Italy in 1961. Luxottica’s recognition started from 1971 with its internationalisation strategy merging global acquisitions of retail chains and robust brand development. The founder of Luxottica Leonardo Del Vecchio took part in the Milan optics, optometry and ophthalmology international exhibition. Thats when Del Vecchio saw the significance of having direct control over distribution and started distributing

    Words: 2550 - Pages: 11

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    Luxury Ferrari

    Brand Analysis- Ferrari EXECUTIVE SUMMARY      Ferrari is known and is highly valued everywhere in the world. From the US to Japan, from Germany and Switzerland to India, to France, Australia, New Zealand, Russia, Brazil and Argentina.   THE BRAND    Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947

    Words: 2582 - Pages: 11

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    Indian Furniture Retai Industryl

    the rising purchasing power of the Indian middle class population. This USD 8 billion industry has been growing at 30% compound annual growth rate. According to a Cushman and Wakefield report, the demand for residential spaces is forecasted to hit 4.25 million units while the demand for office spaces is expected to hit 400 million sq.ft. between 2010 and 2014 in India. Another major segment is contract furniture which is driven by the increasing hotel developments and tourism demand in the country.

    Words: 5446 - Pages: 22

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    Harley Davidson Case Study

    Case Study: Harley-Davidson -Analyse Harley-Davidson resources and capabilities, and identify its key strengths and weaknesses - Analyse the international competitive environment in which Harley-Davidson is operating to identify its main threats and opportunities. Recommend a forward strategy for Harley-Davidson, which addresses these issues. International Management Individual Assignment Table of Contents 1. Introduction 3 2. Harley Davidson Overview 4 2.1. Harley-Davidson Current

    Words: 3108 - Pages: 13

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    Tata Nano Case Study

    taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world's cheapest car at $2,000, is a cause for exhilaration and for the first 100,000 lucky customers drawn via lottery, it's a dream come true. A century after Henry Ford put America on wheels with the Model T; the affordable Tata

    Words: 4375 - Pages: 18

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    Paradox of an Luxury Online Presence

    online presence for luxury brands By Florian Risch Introduction Not all that long ago online retailing was a very uncommon distribution channel for the luxury industry. To many luxury managers, there was no space for luxury products on the world wide web and therefore have been hesitant to move online. Notable international brands such as Versace and Prada did not have corporate websites until 2005 and 2007, respectively1. They mainly feared that selling online and luxury contrasted strongly

    Words: 2349 - Pages: 10

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    Kingfisher Crisis

    Kingfisher Airlines Limited Case  Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries

    Words: 2486 - Pages: 10

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