Luxury Brand Growth In India

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    Coke in India

    Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40% 1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30% 2 year-to-date growth. Many leading clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola 3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis

    Words: 9241 - Pages: 37

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    Coke India Study

    Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis

    Words: 9264 - Pages: 38

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    Marketing Strategy

    this with your lecturer well before the assignment submission date. Executive Summary This article is based on two parts. The Part A describes Massimo founded in 1985, acquisitive by Inditex Group in 1995, which developed a group of high-end brands, there are special private customized services. Massimo famous quality clothes. By analysing the internal and external environment and SWOT analysis, Massimo clear to competitive advantage and the evaluation of Situation with the company strategy

    Words: 4165 - Pages: 17

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    Harley Davidson

    release of the Hollywood film Easy Rider in 1969. This film helped change the public’s perception of bikers and sparked an increase in motorcycle demand which has lasted to this day. The motorcycle industry offers products which can be viewed as luxuries or wants as opposed to necessities. When concerning Harley-Davidson, most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and off-time instead of during the work week. This implies that the motorcycles

    Words: 1802 - Pages: 8

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    Strategic Analysis of Tcs

    IT-ITeS industry in India has today become a growth engine for the economy, contributing substantially to increases in the GDP, urban employment and exports, to achieve the vision of a “young and resilient” India. During the year, the sector maintained its double digit growth rate and was a net hirer. This growth has been fuelled by increasing diversification in the geographic base and industry verticals, and adaptation in the service offerings portfolio. Consequently, India has attained leadership

    Words: 3928 - Pages: 16

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    Strategic Management on Cruise

    Corporation [pic] Team 6 Amy Clogher Jacob Griego Ted Noble David Sciortino Deepa Sethi Executive Summary Carnival Corporation is the leading cruise line company in the international cruising industry, with 11 major cruise line brands and is clearly a winning company. It controls almost 50% of the cruise line market and is a broad line provider. The company does not face any considerable challenges within its industry and has adequately responded to all threats. Although 2008

    Words: 10749 - Pages: 43

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    Ice Cream Industry

    Ice Cream Industry in India Sunday, 01 November 2009 00:00 Aswathi Muralidharan Opportunities - Other business opportunities http://www.dare.co.in/opportunities/other-business-opportunities/ice-cream-industry-in-india.htm Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful

    Words: 4317 - Pages: 18

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    Toyota

    The primary markets of the Hybrid Electric Vehicle which is United States, Western Europe and Japan also expected to experience relatively strong demand forthese fuel efficient and environmentally friendly vehicles. Toyota Motor is targeted with the growth of demand for hybrid electric vehicles. They were spending a lot of money for the development of hybrid vehicle. The Toyota Motor’s hybrid vehicle sales in 2008 are higher than their expectation. After that, the Toyota Company toward this development

    Words: 616 - Pages: 3

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    Global Brand

    Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK

    Words: 44781 - Pages: 180

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    Analysis of Shangri-La Hotels

    Table of Content PAGE NO. 1. Introduction ------------------------------------------------------------------------------ 1 2. Overview of Shangri-La Hotels & Resorts ----------------------------------------- 1 3. Board environment analysis -------------------------------------------------------- 2-3 4. Organizational resources of Shangri-La ----------------------------------------- 4-5 5. Hotels’ Strategies

    Words: 3187 - Pages: 13

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