In India, Air-conditioner was perceived to be a Luxury item in early nineties. The excise duty on it was as high as 110%. There were very few takers for this product. Baring few players like Voltas, Fedders Lloyd, Blue Star, LG and Samsung this industry was dominated by small scale unorganized manufactures. Over the period of time Government of India has reduced the excise duty to 8.24% (2007 onwards). There by reducing the price difference between unorganized and organized sector. Also due liberalization
Words: 2861 - Pages: 12
Focus - India India is the most populous democracy in the world with nearly 1.2 billion people. Its economy grew 9.4% in the first half of year 2010 and is forecasted to grow 9.7% for the year by IMF (Businessweek). On the one hand, India possesses young and growing workforce, rising income levels and a domestic driven economy that are attracting global investors, on the other hand, issues like rising inflation and poor infrastructure continue to hold back the economy. Workforce: India has one
Words: 2431 - Pages: 10
Mercedes-Benz growth strategy Mercedes-Benz made achievements for more than one hundred years, and it will continue its successes for another hundred by their strategies. They launched their short-term strategy, which called ‘Mercedes-Benz 2020 growth strategy’. All of their activities are based on this strategy, like they built a new plant in Beijing. Their goal is taking the leading role of premium automobiles by the end of this decade. They desired taking their leading role on brand image, product
Words: 1736 - Pages: 7
Porsche is a well-known European automobil industry that has been for over 60 years, and is a holding company with investments in automobile industry. The Porsche industry has an excellent reputation for offering its customers with performance, luxury, and speed. It also develops, designs, manufactures, and distributes all-terrain vehicles, engines and related parts. Porsche conducts operations through an operational affiliate and a joint venture company. This includes Volkswagen AG (an associate)
Words: 4859 - Pages: 20
Business Analysis Part 1 Marriott International, Incorporated is a leader in the global hospitality industry with more than 3,500 properties and the broadest portfolio of brands in the industry. Since the beginning of its existence, “Marriott has firmly established a culture and a tradition of innovation, service and leading performance” (Marriott Website). I chose to conduct a business analysis of this company because one of my interests is managing a prestigious international
Words: 2319 - Pages: 10
needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO's in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17
Words: 3790 - Pages: 16
L’Oreal: Global Brand, Local Knowledge MRKT 454 May 2012 Introduction This case study is about L’Oreal and how it has come today to be known as one of the largest advertisers and investors in research and development. The company has tapped numerous markets and established itself strongly through its various brands. There is a constant need to innovate and the products are new and better and attracting more and more customers at all levels of segmentation. The company is known for its
Words: 3812 - Pages: 16
distinct brands – ‘ITC Hotel’ for ‘luxury’, ‘WelcomHotel’ in the ‘five star segment’, ‘Fortune’ in the ‘mid-market to upscale segment’ and ‘WelcomHeritage’ in the ‘heritage leisure segment.’ ITC Hotels pioneered the concept of ‘Responsible Luxury’ in the hospitality industry, drawing on the strengths of the Company’s exemplary sustainability practices. Responsible Luxury personifies an ethos that integrates world-class green practices with contemporary design elements to deliver the best of luxury in
Words: 2174 - Pages: 9
CHAPTER 1 CULTURAL HISTORY OF EUROPE 3 CHAPTER 2 CONSUMERS. 5 TRENDS 7 CHAPTER 3 LUXURY INDUSTRY 8 MAJOR PLAYERS 9 BIBLIOGRAPHY 12 CULTURAL HISTORY OF LUXURY Russia has a longstanding history of luxury with a large emphasis on furs, gold, diamonds and the booming caviar industry. It has some of the most grandiose palaces in the whole world. We can consider Russian culture closely linked to term of luxury, because of the rich history and long tradition of impressive achievement in arts. We
Words: 2329 - Pages: 10
the leading chains with the number of hotels all over India. This report will discuss the major areas like operations, marketing, finance and human resource and try to analyses the gap in their polices and working also presents the appropriate solutions. Key success full factors The exclusive Towers concept of a hotel within a hotel, with its own Towers Club and an unique service design is now available at seven ITC Hotels - Luxury Collection .The Executive Club, a concept designed to
Words: 807 - Pages: 4
