Macdonals Senior Restaurant

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    Macdonals Senior Restaurant

    Quinn McMahon restaurant case is a good example of how managers ought to analyze their company, their competitor and their customer environment to effectively adapt business strategy in carving out a niche that addresses customer perceived value while allowing the firm to remain relevant, especially in a highly competitive industry such as the fast food. Even without knowing all of the statistical facts involved with this case, once can safely assume that the marketing strategy employed here is an

    Words: 323 - Pages: 2

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