Introduction 4 3. Background 5 4. Singapore Airline’s Macro Environment (PESTEL Analysis) 6 5.1 Political Factors 6 5.2 Economic Factors 7 5.3 Socio-cultural Factors 7 5.4 Technological Factors 8 5.5 Environmental Factors 8 5.6 Legal Factors 9 5. Competitive forces and firm strategy (Porter’s 5 Forces Analysis) 10 6.7 Threat of new entrants 10 6.8 Threat of substitutes
Words: 3194 - Pages: 13
Introduction Bangladesh’s telecommunications industry Mobile phone has become a crucial part of Bangladesh's everyday-life and has made a “safe haven” in one of people’s pockets much like their wallet that they never want to leave home while they head for our work. The telecom-revolution and its persistent evolution together have made it possible even in developing countries like Bangladesh. This is the leading device that people now express themselves through, get their work done and share their
Words: 1467 - Pages: 6
the macro environment of PESTL frame. As the name indicates, macro environmental factors are the forces prevailing in the external environment of the organisation. Macro environmental variables include political, economical, socio-cultural, technological, and legal forces, having bearing on the industry and business players (Popkin, B.M Duffey, K & Gordon Larsen, P 2005) Business firms and industries have no control over such factors and thus are bound to adapt and act in accordance with macro environmental
Words: 1532 - Pages: 7
cars. The incident brought to Toyota big losses. Porter’s Five Forces Perspective and PEST analysis are from different area. Porter’s Five Forces Perspective is used for the analysis of competitive strategy, and can effectively analysis customs of the competitive environment. PEST analysis is a macro-environment analysis. Its’ macro-forces is refers to the impact on all industries and enterprises. Its’ macro-environment can be focus on various situations. The first part is focusing on these two theories
Words: 2696 - Pages: 11
Restaurant is to expand aggressively in the Singapore market. The purpose of this report is to convey the detailed environmental analysis conducted, as well as the identified SWOT and PEST analysis, both internal and external environments for Nando’s Restaurant that is based in Singapore. 2. Environmental Analysis 2.1 Definition of Environmental Analysis “Environmental analysis presents information regarding the organization’s current situation with respect to the marketing environment, the
Words: 1603 - Pages: 7
PEST Analysis of Pakistan Telecom Sector: The Telecom sector all around the world and especially in Pakistan has experienced a tremendous growth in the last few years. The telecommunication sector of Pakistan was awarded the status of industry in 2005 and since then it has been one of the fastest growing sectors of Pakistan quite eminent from various factors such as the mobile density reaching 52.87 in April, 2008 and the number of mobile subscribers reaching 85 million. (Source: Pakistan Telecommunication
Words: 407 - Pages: 2
INDUSTRIAL ANALYSIS: THE FUNDAMENTALS Outline * The objectives of industry analysis * From environmental analysis to industry analysis * Porter’s Five Forces Framework * Applying industry analysis * Industry and market boundaries * Identifying Key Success Factors The objectives of Industrial Analysis * To understand how industry structure drives competition, which determines the level of industry profitability * To assess industry attractiveness * To use
Words: 608 - Pages: 3
active. It is no surprise the demand for gyms and health and fitness clubs will continue to rise. Therefore, my paper will cover the critical concepts as it relates to Bally Total Fitness Case Study. I will highlight Bally’s history, macro environment, SWOT analysis, corporate-level strategy, business-level strategy, and my recommendation for Bally Total Fitness. History, Development, and Growth Dave “Wild man” Wildman is said to be the founder of Bally Fitness, but it was Raymond T. (Ray) Moloney
Words: 3211 - Pages: 13
Marketing Management-I Assignment-I Environmental Analysis Personal Care in Amway Acknowledgment Perseverance Inspiration and motivation have always played a key role in the success of any venture. So hereby, it is our pleasure to record thanks and gratitude to the people involved. Last, but not least, we would like to thank all group members who support us throughout the assignment. Contents 1. Overview ........................................................................
Words: 1666 - Pages: 7
|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes:
Words: 2332 - Pages: 10
