HISTORY OF THE AIR ASIA AirAsia Berhad is also known as AirAsia which is a Malaysia low cost carrier (LCC). It is an aviation company which provides main activity that is air transportation service. AirAsia is the starter and leading the low cost travelling in Asia where operate scheduled domestic and international flight and is Asia’s largest low fare. Air Asia has been established seen 1993 and it has been executed start from 18 November 1996. When it is being established, AirAisa was
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1.0 Executive Summary This report aims to analyze and evaluate the international joint ventures conducted by one of the world best low cost airlines, Air Asia, through their operation years. In particular, Air Asia Indonesia, Thailand, Expedia and Air Asia Japan are being chosen to probe into This research put priority on the factors that turn Air Asia Indonesia, Expedia and Air Asia Thailand into a success throughout their operational year. The Successful International Joint Ventures of Air
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Asian Low Cost Airlines A Strategic Management Analysis Analysis is made from Strategic Alliances between Batch 20 and Batch 21 of SGU MBA Program Written by YopieRissa Pahlawan Arfianto RiaHutari RonyHariadi If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. Rollin King and Herb Kelleher, founder of Southwest Airlines in 1971 SECTION
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Global Industry Trends & Future Outlook The global airline industry basically comprises of air transport service providers of both passengers and cargo. According to the International Air Transport Association (IATA), the global airline industry has doubled its revenue over the last decade, from US$369 billion in 2004 to a projected US$746 billion in 2014 (PwC, 2015). According to the IBISWorld Industry Report (2015), the global airline industry looks set to increase its revenue growth by 1.2% to
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examines the organization’s key business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant
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Table of Content Contents Marketing Audit 2 External analysis 2 Macroenvironment 2 Microenvironment 5 Internal analysis 9 AirAsia Marketing Mix (4ps) 9 SWOT Analysis 11 Marketing Objectives 17 Marketing strategy 17 Action Programs 25 Financial Budgeting 26 Implementation Control 27 References 31 Marketing Audit External analysis * Macroenvironment Political Environment Government regulates Airline industry heavily as in other country. In Government regulations
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G902- Professional Profiling [pic] Travelling Cheap, With JetStar Asia Competitive Analysis Of JetStar Asia In The Low-Cost Carrier Industry |Content Pages | |1. INTRODUCTION | |1.1 What is JetStar Asia?
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Question ( – Marketing opportunity analysis on a selected business, Chills Internet Café Question ( – Strengths and weaknesses of a selected firm, Singapore Airlines Limited Question ( – Opportunities and threats of a selected firm that it might be facing in the marketing environment, Singapore Airlines Limited PRESENTED TO: Mr. Tan Chin Huat SUBMISSION DATE: 25th November 2009, Wednesday - CONTENT PAGE - QUESTION 1 – MARKETING OPPORTUNITY ANALYSIS ON A SELECTED BUSINESS 1. Introduction:
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Value 2 1.5 Logo 3 1.6 Motto 3 1.7 Corporate Information 4 1.8 Organizational Structure 5 2.0 General Environment Analysis 9 2.1 Politic Factors 9 2.2 Economic Factors 10 2.3 Social Factors 10 2.4 Technology Factors 11 2.5 Legal Factors 11 2.6 Environmental Factors 12 3.0 Task Environment Factor 13 3.1 Porter Five Forces Analysis 13 3.1.1 The Threat of the Entry of New Competitors 13 3.1.2 The Threat of Substitute Products or Services 13 3.1.3 The Bargaining
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Adonis Nix Candice Mitchell Renesha Randolph Singapore Airlines HISTORY Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. • Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services to destinations in Indonesia, Vietnam
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