Based on Southwest Airlines and Ryanair’s business model, AirAsia offer “No frills” airlines with a catchy tagline of “Now Everybody Can Fly’’. Within 2 years Air Asia posted a net income of 18.8 million and broke the 100 million net income barriers in 2005. Since then nothing has stopped AirAsia from moving forward and setting milestones, notably the first Asian Airlines to go ticketless in 2002, first multi lingual Asian airlines website in 2003 and the world’s first airline to launch a mobile
Words: 4095 - Pages: 17
STRATEGY PROCESS MODELS 1.0 STRATEGIC ANALYSIS Business Process And Operation Air Asia has fostered a dependency on Internet technology for its operational and strategic management, and provides an online ticket booking services to traveler online. The following shows the home page of Air Asia.com as the company key channel of marketing and sales. Exhibit 1 – Air Asia.com Home Page To book a flight with Air Asia, customers can either choose the following channels or simply visit the
Words: 4373 - Pages: 18
Strategic Analysis of AirAsia Berhad Strategic management process refer to a way by which managers build and choose a set of strategies for the organization in order to respond quickly to new challenges and achieve better performance. Hence, the organization will be able to achieve its mission, vision and objectives. In additional, the strategic management of an organization entails three ongoing processes: strategic analysis, strategy formulation and strategy implementation. Strategic analysis is the
Words: 1521 - Pages: 7
1.0 Introduction Singapore Airlines (SIA) flew its first flight way back in the year 1947. It was then known as Malaysian Airlines, which became two separate entities – SIA and Malaysian Airline System (MAS) in 1972. In between that period from 1947 till 1972, the airline was named MAS when the Federation of Malaysia was born after gaining independence from the British government in 16 September 1963 and later renamed as Malaysia-Singapore Airlines in May 1966. The airline’s key advertising
Words: 5796 - Pages: 24
Table of contents Kulula.com, having embarked in the airlines industry since 2001 as a low cost carrier and with its strategic planning had determined and maintained the airlines profitability and good relationship with the customers, which is the main reason behind their success. Mission Simple, Honest, Great Fun and Inspirational being The Mission of Kulula.com has contributed to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company
Words: 4860 - Pages: 20
Table of Contents * Executive Summary 2 * Company Profile 3 * Business Model 3 * Strategy 4 * Market Environment Analysis * Carbon Tax 4 * Tourism 5 * Industry Outlook 5 * SWOT Analysis 6 * Financial Analysis * Profitability 9 * Liquidity 16 * Solvency 17 * Comparison With Virgin Australia * Profitability 19 * Liquidity 20 * Solvency 21 * Conclusion and Recommendation
Words: 4768 - Pages: 20
Virgin Atlantic Christopher Pierre Keiser University Professor Jaime Medina ECO1023 When it comes to having an interesting life or life style, one should look no further and admire Sir Richard Branson’s. He is a financially well of individual thanks to his entrepreneurship, an adventurous rock star that seems to just party and have fun every single time one sees him in the media. In order to live such a fabulous lifestyle, an individual should be able to have access to a lot of financial
Words: 2401 - Pages: 10
November 2012 | Introduction Introduction Singapore airlines began with the incorporation of Malayan Airways Limited and was formed in the formation of two entities: Singapore Airlines and Malaysian Airlines System due to political disagreements between Singapore and Malaysia .However,SIA commence its operation in 1 October 1972 (1972-10-01), and has formed a respectable position in the airline industry ever since. SIA has diversified airline-related businesses, such as aircraft handling and engineering
Words: 1957 - Pages: 8
normal academic guidelines. NAME: Nikhil Singh Tomer Student No. 14202643 Core concepts : Porter’s 5 forces, SWOT Analysis , Analysing the internal environment, Porter’s Value Chain, Competitive advantage within International context(cost analysis and differentiation) 1.0 Porter’s Five Forces: 1.1 Threat of new entrants There is a need of high initial investment to run an airline industry business. This high capital requirement is in the form of buying of aircrafts, staff hiring, pilot hiring
Words: 2660 - Pages: 11
Business Strategy Analysis Group Assignment (35%) INB70012 Global Business Strategy Semester 1, 2015 Strategy Analysis of AirAsia Convenor : Dr Aron Perenyi & Lecturer Students : Natalia Knets Emma Dalton Gautham Raju Markus Arian Shakoor (1704583) * Executive Summary * Content page Executive Summary II Content III Figures IV 1 Introduction 1 2 Mission, Vision and Core Values 1 3 External Environment Analysis 2 4 Internal Environment
Words: 4189 - Pages: 17
