Malaysia Airlines

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    Internal & External

    outside MAS to short-haul premium airline headed by Rasdhan as that would mean a loss of benefits. Both Khazanah and Ahmad Jauhari have yet to respond to earlier StarBiz queries. While the cries of the union workforce of MAS over the need to protect their jobs are felt by the Prime Minister, we have reiterated that the key low-hanging fruit for MAS to pick lies in trimming its excessive workforce [MAS has some 20, 000 employees versus AirAsia's 9,000 and Singapore Airlines' 21, 000), " 0SK research said

    Words: 771 - Pages: 4

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    Porter5 Airasia

    in the industry also will decrease AirAsia’s customer loyalty. Due to most of the travelers prefer low cost. New competitors which want to come in the industry need to spend a little to compete with AirAsia. • Higher Capital Requirement The airline industry needs large volume of start-up capital. The cost of setting up of offices, buying or leasing air craft, hiring pilots and others staffs like air stewardess and etc incur a high start-up cost. So that, the threat if AirAsia is low. • Offered

    Words: 337 - Pages: 2

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    Revenue Recogniation

    University Malaysia Kelantan (UMK) Malaysian Graduate School of Entrepreneurship and Business (MGSEB) Course Name: Financial Reporting & Controlling Course Code: GST 5033 “Revenue Recognition of AirAsia” Submitted To: Prof Dr. Zulkarnain Bin Muhamad Sori Submitted By: Mohammad Osman Goni (Matric No. P13D179F) Hayder Alwan Kadhim – P13D20F Wesam Esam Hamzi - P14D482F Assel Faisal - P14D484 VALUE CHAIN OF AIRAISA To better understand and analyze the specific activities

    Words: 1365 - Pages: 6

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    Tan Sri Dr Anthony Francis Fernandes

    Tan Sri Dr Anthony Francis Fernandes Background and Qualification Tan Sri Anthony Francis Fernandes, the founder of Tune Air Sdn. Bhd, which introduced the first budget no-frills airline in Malaysia, AirAsia with the tagline of "Now everyone can fly". He was born in 30 April 1964 in Kuala Lumpur, Malaysia to a Goan (originally from Goa) father Dr. Stephen Edward Fernandes and a Kristang (known as "Portuguese-Eurasians") mother Ena Dorothy Fernandez. Dr Tony Fernandes was educated at The Alice

    Words: 556 - Pages: 3

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    Tony Fernandes

    Tony Fernandes, founder and CEO of Asia's first low-budget carrier Air Asia, talks with Andrew Stevens. Tony Fernandes, founder and CEO of Air Asia BLOCK A A: Tony Fernandes, welcome to Talk Asia. T: Thanks for having me. A: We talk about you, a lot of people talk about you and describe you as the Richard Branson of Asia. Do you like that comparison? T: Well, I mean Richard Branson has done a lot of great things, so it's a bad comparison, but we're very, very different people, from a business

    Words: 3446 - Pages: 14

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    Airasia Case Study

    the internal environment, Porter’s Value Chain, Competitive advantage within International context(cost analysis and differentiation) 1.0 Porter’s Five Forces: 1.1 Threat of new entrants There is a need of high initial investment to run an airline industry business. This high capital requirement is in the form of buying of aircrafts, staff hiring, pilot hiring, etc. Thus, the threats of new entrants for AirAsia are very low.  AirAsia uses a very simple and effective strategy of selling tickets

    Words: 2660 - Pages: 11

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    Hcm Management

    (GLCs) Transformation • Innovation • Partnership © August 2009 Malaysia Productivity Corporation Talent Management at Government Linked Companies (GLCs) Page 2 Table of Content Preface Introduction 3 4 Talent Management at Government-linked Companies (GLC) Transformation • Innovation • Partnership Talent Management and GLC defined 5 Insights on TNB (Tenaga Nasional Berhad) 8 Insights on MAS (Malaysia Airlines) Summary 11 15 Talent Management at Government Linked Companies

    Words: 4274 - Pages: 18

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    Group Presentation

    Adonis Nix Candice Mitchell Renesha Randolph Singapore Airlines HISTORY Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. • Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services to destinations in Indonesia, Vietnam

    Words: 1056 - Pages: 5

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    Airasia Case Study

    Proceedings Website by the permission of the author who retains copyright. This paper may be downloaded for fair use under the Copyright Act (1954), its later amendments and other relevant legislation.  2    The Rise of Tony Fernandes and AirAsia in Malaysia This article discusses the emergence of Tony Fernandes and AirAsia. At first, when AirAsia was relaunched as a Low-Cost Carrier (LCC) under the leadership of Fernandes, no one thought the airliner would survive, let alone become a symbol of the liberalisation

    Words: 4100 - Pages: 17

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    Malaysian Transportation History

    Transportation in Malaysia INTRODUCTION The purpose of this paper is to define the transportation system and its assets in Malaysia providing a brief history of the country’s transportation and examine the different means through which passengers and goods are moved from one place to another with emphasis on technology development and its overall impact on transportation. The paper will also explore the Malaysian culture looking at the origin of multiculturalism and how its

    Words: 3323 - Pages: 14

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