... 6 Manufacturing sector's recent growth spurt: Clues from IIP.......................................... 7 TAPPING THE GLOBAL MARKET ........................................................................................... 9 India's growing manufacturing exports .............................................................................. 9 The main export markets: US, Western Europe, and the Middle East ............................ 12 INCREASING COMPETITIVENESS OF INDIAN MANUFACTURING .
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Marketing Research, Seminar in Marketing, and Marketing Management at undergraduate, graduate and executive levels. My research interests are in international business, business sustainability, international marketing ethics, advertising ethics, self-marketing, export marketing, cross-cultural marketing, experiential education, and effective pedagogy. My research articles are published in numerous journals that include International Journal of Business Strategy, The Journal of Current Research in Global
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queue up for slice of Kishore Biyani's empire Oberoi Chairman to diversify the 78 yr old brand Economic reforms, global liquidity to keep stock mkt on a high "Onsite bench size has swollen across large IT firms," said Hitesh Shah, director of equity research at Mumbai-based brokerage IDFC Securities. "With every contract won, companies hired more local staff, but they
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this issue without having to enter unexplored markets and face the risk of diluting the brand is another major challenge. Intel, with a share of nearly 80% of the Microprocessor market, could be termed the “ingredient” monopoly of the PC market but with products like Cell phones and PDAs on the rise and with market share as low as 1% in cell phone chipset, trying to come up with an effective distribution and advertising strategy to help maintain their market position is the need of the hour The first
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and services. Their main competitors are Apple, Google, Yahoo, Adobe, Nintendo, IBM, and HP. With that level of competition, Microsoft is thoroughly committed to staying at the top of their business. To do this, they developed a deep passion for research and development that results in exciting new products that keep the world on its toes. In a recent corporate report, Microsoft declared a dividend of 23 cents per share, in which shareholders saw an increase of 15%. This shows Microsoft’s continued
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The general environment Threats (or problems facing Apple): Demographic Rising prices and stagnant wages leave workers and families with less money to spend on perceived luxury goods. Technological The product life cycle of Apple products are very short so the company’s revenues mainly depend on launch of new products and it‘s pressure to innovate is increasing. Global The uncertainty caused by the worldwide economic contraction leaves consumers weary of big-ticket purchases like computers
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economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca‐Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers, bottlers, retail channels, suppliers) and the impact of the modern times and globalization
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most recognized, on a global level, battery producing companies. Duracell is also a member of the Gillette Company, and the global market leader, covering over 50% of the U.S. market share. Duracell, however, has often had to rethink its marketing and pricing strategies to stay competitive, especially against low cost competitors which started appearing on the market in the late 1990s. Technology has advanced dramatically lately, and the devices usually powered by Duracell batteries have developed
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The growth in use of Apple App store has been phenomenal, increasing by several billions of downloads in 2010. Meanwhile other handset manufacturers are achieving success with apps, although Apple still has over two thirds of the market by download. See my post about mobile app strategy which summarises the growth and the options of app strategy. Do you have an app strategy? 5 options for reaching and engaging your audience through mobile applications I’m currently updating my books on the latest
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Business Problem Paper The Amazon Kindle is a wireless, "convenient, and portable reading device with the ability to download books, blogs, magazines and newspapers" from almost anywhere in the United States (Amazon, 2008). Michael Lewis, the author of Moneyball and Liar’s Poker predicts, “this (the Amazon Kindle) is the future of book reading. It will be everywhere.” (Amazon, 2008). This report will determine whether the current $399.00 price tag is reasonable to successfully support and sustain
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