Marketing Assignment Nguyen Le Anh Nanyang Business School Nanyang Technological University Marketing assignment Introduction Needless to say, value proposition, market segmentation, differentiation and positioning are closely related concepts and play an indispensable role in marketing strategy of any companies. But more importantly, businesses must decide how they can apply these concepts in their situations, because using mechanically without research can lead them to terrible results
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Content | Mfon Ikpima | 22/03/2013 | Project 2 | Situation Analysis | Mfon Ikpima | 29/03/2013 | Project 3 | Strengths, Weaknesses, Opportunities, and Threat Analysis | Mfon Ikpima | 03/04/2013 | | Objectives & Issues | | | Project 4 | Product Strategy | Mfon Ikpima | 10/04/2013 | Project 5 | Marketing Strategy | Mfon Ikpima | 17/04/2013 | Project 6 | Distribution Strategy | Mfon Ikpima | 22/04/2013 | Project 7 | Action Programs | Mfon Ikpima | 28/04/2013 | -------------------------------------------------
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Marketing Management 1 Assignment 1 Company: Shri Mahila Griha Udyog Lijjat Papad Product: Papad Section: 3 Group: 5 Group Members: Abhishek FT163006 Divya FT163020 Jimmy FT163035 Megha FT163051 Prateek FT163068 Shamipa FT163085 Vaibhav FT163099 Contents Introduction 3 PESTEL Analysis 4 Political and Legal 4 Environmental 4 Socio-cultural 4 Technology 4 Economic 4 Porter’s five forces analysis 6 Competitive Rivalry: Moderate
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analysis allows Starbucks to grow more. From the PESTEL analysis, Singapore is ideal country to spread their product. It is because the economy of Singapore is much prospered and grows 4.1% in 2013. Moreover, westernization of Singaporean will enhance value of Starbucks. After analyzing external and internal environment, company need to make marketing strategy to suite their target market. Starbucks clearly segment its clientele on demographic bases. They focus its offer on the age of its customers
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Company: Tata Motors Product : Tata Nano Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches.Tata Motors is South Asia’s largest automobile
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The mission of Nike is to bring inspiration and innovation to every athlete in the world. 362Mkt‐2012 Example Product Market • Garment Industry – The garment industry consists of different categories of wearing apparels that serve both beauty, comfortable and body protection. – Product categories could involve men wear, kids wear, sports wear, ladies, … 362Mkt‐2012 Example Market Audit (1) • External Environment – By STEEPLE • Social factor: people are more concern with health, fashion and beauty
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* Chapter 2 * Nike’s customer-driven marketing * To build image and market share, Nike * Outspent competitors on big endorsements * Conducted splashy promotional events * Started big-budget ads * Sales slipped in the late 1990s * Turnaround- new product innovation and a focus on customer relationships * Mastered social networking, creating deep engagement and community among customers * * Strategic planning * Involves adapting the firm to take advantage
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offering based on perceptions of what is received and what is given * Value = quality / price * Value = benefits expected / benefits received * A Market is a group of customers with homogenous (similar) needs/wants * Geographic markets * Product markets * Demographic markets * Players in the market are: * Customers, consumers * Clients * Partners * Society * Ethics: a set of moral principles that guide attitudes and behaviour
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Strategy. This strategy will be done once Mamee Double Decker identifies what opportunities that they will use. This strategy also involves Market Segmentation, Targeting, Positioning and Value Proposition. These can be used for pursuing the opportunity to be developed. In market segmentation, it is use to make identification of the different market another markets. Since all of the customers have different types of needs and wants, it is important to Mamee Double Decker to find out how to serve their
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successfully penetrated in Singapore market. Presently, G-Shock Protection series have quickly penetrated due to the brand, the style and the benefit that it has attributes such as shock resistance, water resistance (). Moreover, world time, solar power and other features are actually loaded into a G-Shock Protection (). A box bag and the gift wrapping are such extra services that consumers can get when purchasing the product. ‘’Consumer market is the target market of G-Shock Protection that is a group
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