MATT EPSTEIN PRODUCT MARKETER & DIGITAL STRATEGIST EmplOymENT 2011 Infoition Product Marketing Manager Developed and led the product launch of a new federal social media service that resulted in a 7% increase in revenue four months after launch. I was directly responsible for the go-to-market planning, strategy and execution which required constant internal presentations to c-suite leadership. planning and development included market research, competitor analysis, pricing strategies, messaging
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The Marketing Mix is composed of four different elements which are also known as the four P’s. The four P’s are very important to an organization, especially when it comes to marketing products. The four elements of the marketing mix are Product, Price, Place, and Promotion. These four elements are essential for an organization to be both effective and successful in marketing their products or services. The four P’s are used in order to help an organization develop their marketing strategy for
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Business Plan Executive Summary: Flash supplement’s is a startup nutritional company that will embark upon its business affairs in the winter of 2013. We offer healthy and effective products to be used during strength training and conditioning. Although all our products are available to the mass consumer, the company’s main focus is to provide affordable, NCAA compliant supplements to collegiate athletic programs. Our corporate office is located in Kent, Ohio with expectations to expand within
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| MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 | EXECUTIVE SUMMARY At the start of this project, our team was given a special opportunity to develop a hands-on
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while still working to keep research and development project times reasonable and production costs competitive. In the early rounds, our high-tech products could end up falling into the low-tech category (as the market shifts) at which point we may need to adjust pricing on those product(s) to compete with cost-leaders. In any eventuality, we want to make sure we concentrate our spending on capturing marker share for high-tech sensors. By differentiating our products, we stand to capture customers
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Running head: CLASSIS AIRLINES AND MARKETING Classic Airlines and Marketing Classic Airlines is the fifth largest airline in the world with annual earnings of $10 million. After being in business for 25 years, they have amassed more than 375 jets with 2,300 flights daily (University of Phoenix, 2010). Even with this success, there are concerns for their financial stability. The challenges facing Classic Airlines are common among airline companies. These challenges include stock instability
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health through understanding the mechanics of the human body, disease, and disease treatment and prevention. Treatment and prevention comes in the form of new drugs and consumer products which have been developed over the last century and companies in this vertical expend significant resources on the research and development of them. The main objective in the industry is to improve the quality of life for everyone. There are three main types of pharmaceutical companies: large, small, and generic.
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Marketing Paper Lolita M. Ndidi MKT/421 March 03, 2014 Dr. Geraldine Goodstone Defining Marketing Marketing is what organizations use to reach our customers, interact with the customers and sell their products for business growth. Organizations performance and how well they do can be determined on how good their marketing team is. Marketing is not as simple as this description suggest on its own. The term "market," as a noun, refers to all the current and potential consumers or businesses
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There has been so much development with Gerber and they are doing not just over process food for baby and promote raising a healthy baby. Gerber is still healthy and nutritious for baby. Gerber is more than just an older brand that been around for a long time. The objective is for people to remember that Gerber is just as healthy and good for parents and baby if not better. Gerber is going to try and reach all types of parents and their families through out this campaign. Research has been conducted
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plastic substrates. In 1991 Dr. Riordan started Riordan Plastics, Inc. after he discovered the commercial power and economic benefits of his patents (University of Phoenix, 2004). Riordan took on a direction of paying more attention to research and development. He also made sure he maintained the licenses of those patents he had already obtained. By 1992 Dr. Riordan, through venture capital investments, purchased a fan manufacturing company. The fan company was in Pontiac, MI. in which he also
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