Corporate social responsibility statements are effective ways of ensuring multi-national companies act ethically. Discuss For the past few years there has been lots of discussion about Corporate Social Responsibility. Most of the multinational companies issue every year a report on their practices. They try to get involved into communities, fight the poverty in the third world countries and donate millions of ponds every year to charities to as they say “build the better future”. But are their
Words: 977 - Pages: 4
SPAR Hitting the Wall: Nike and International Labor Practices Moore: Twelve year olds working in [Indonesian] factories? That’s O.K. with you? Knight: They’re not 12-year-olds working in factories... the minimum age is 14. Moore: How about 14 then? Does that bother you? Knight: No. — Phil Knight, Nike CEO, talking to Director Michael Moore in a scene from documentary film The Big One, 1997. Nike is raising the minimum age of footwear factory workers to 18… Nike has zero tolerance for underage
Words: 9469 - Pages: 38
Case Study: Nike, Inc. International Business and Trade Unit 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage
Words: 1207 - Pages: 5
hadapan dengan perusahaan global. Nike, semenjak berdiri pada tahun 1962 – yang waktu itu masih bernama Blue Ribbon Sports - telah melihat fenomena tersebut, dan menggunakan strategi ekspor produk untuk memasarkan produk mereka ke Jepang. Perkembangan bisnis Blue Ribbon Sport melonjak karena strategi ini, dan ketika perusahaan memutuskan berganti nama menjadi Nike pada tahun 1978, perusahaan dapat dengan segera menguasai pasar dan go public dua tahun kemudian. Nike bergerak kearah perusahaan multinasional
Words: 5216 - Pages: 21
Nike: A Look Inside | June 22 2010 | By Bobby Bedsole, Matt Currie, & Brady Stoker | [Type the document subtitle] | Table of Contents Executive Summery External Analysis 1) Industry/Competition- Five Forces Current Rivalry opportunities/ Threats Potential Entrant Opportunities/ Threats Bargaining Power of Buyer Opportunities/ Threats Bargaining Power of Supplier Opportunities/ threats Substitute Products Opportunities/ Threats 2) General External
Words: 13360 - Pages: 54
The role of marketing Philosophy behind the marketing efforts of modern businesses is that the company should satisfy the needs of their customers and produce products and services to satisfy those needs. This way, the customers is at the centre of the business. Production concept – The production concept is where a business focuses on creating economies of scale in production and distribution of a product or service. This assumes that customers will purchase lower-priced items, so demand is driven
Words: 1421 - Pages: 6
Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13
Words: 5343 - Pages: 22
Term Paper on Bata Shoe Companys Operations in Bangladesh INTRODUCTION: Bata Shoe Company is one of the largest companies not only in Bangladesh but also in many other countries. Bata Shoes is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Emerging Markets, Bata Branded Business and Bata North America. It has a retail presence in over 50 countries and production facilities in 26
Words: 7435 - Pages: 30
NIKE, INC. ANNUAL REPORT ON FORM 10-K Table of Contents Page PART I ITEM 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Words: 57555 - Pages: 231
Term Paper on Bata Shoe Companys Operations in Bangladesh INTRODUCTION: Bata Shoe Company is one of the largest companies not only in Bangladesh but also in many other countries. Bata Shoes is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Emerging Markets, Bata Branded Business and Bata North America. It has a retail presence in over 50 countries and production facilities in 26
Words: 7435 - Pages: 30
