Marketing Case Analysis

Page 49 of 50 - About 500 Essays
  • Free Essay

    E-Guard Customer Acquisition Plan

    Segmentation and Fraud Risk Analysis Considering the past cases of insider trading viz. Rajaratnam case (Galleon Group), Rajat Gupta case (Goldman Sachs) and accounting fraud like that of Satyam Computer Services or Enron Group, the target sectors to be aimed are Financial (hedge fund, mutual fund, trading, investment banking firms, etc.) and big corporate houses like Energy and Steel. * Market study of amount of Data handled in respective sectors and their Fraud Risk Analysis * Information assimilation

    Words: 435 - Pages: 2

  • Premium Essay

    Tom's Marketing Research

    Individual Major Report Students are required to conduct a research project based on an analysis of the way a selected company goes about the task of exporting its goods or services. The student may focus on one product (or one group of products if they are closely related) or service and one country-market for the project. The analysis could be either a critical evaluation of an existing export decision and strategy or as a proposed strategy of a new country-market. You would need to use material

    Words: 577 - Pages: 3

  • Premium Essay

    Multiethnic

    USN 3150 Ethnic Marketing and Multicultural Business, Fall 2015 Group Case Assignment Ceja Vineyards: Marketing to the Hispanic Wine Consumer? This group assignment is based on the Ceja Vineyards case, information on the company’s website and any related posted articles. Your analysis should run no more than 7 pages in total, 1 ½ - double spaced in Word excluding appendix exhibits. Assume that your team has been hired by Amelia Ceja, president of Ceja Vineyards to help them develop an updated

    Words: 498 - Pages: 2

  • Premium Essay

    Canbury India White Chocolate Marketing Plan

    CARDBURY SCHWEPPES LIMITED MARKETING PLAN i Marketing plan ii Table of Contents EXECUTIVE SUMMARY ............................................................................................... 4 MARKETING OBJECTIVES ................................................................................................. 4 PRODUCTS OR SERVICES .................................................................................................. 5 PROJECTED OUTCOMES .....................................

    Words: 6377 - Pages: 26

  • Premium Essay

    Nestle Maketing Plan

    Nestle Marketing Plan Benjamin Tello ERAU Table of Contents Abstract…………………………………………………………………...……………………….3 Company Overview……………………………………………...………………………………..3 Market Segmentation…………………...……………...……………………………………….....5 The 4 Ps of Marketing………………………………..……………………………………………6 Conclusion……………………………………………………………...…………………………7 References…………………..…………………………………………………………….…….....8 Abstract Nestle is one of the major companies in the food processing industry. It was founded in by Henri Nestle

    Words: 1626 - Pages: 7

  • Premium Essay

    Churn Management

    Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Subject: Submission of internship proposal Sir, I am glad to submit the internship report proposal

    Words: 8796 - Pages: 36

  • Free Essay

    International Management

    LYSIS 1 Whirlpool Co W orporation’s Global Str s rategy Case Analysis International Man nagement – Assignmen 2 nt Candidate: Emad Abou uElgheit ISM - International School of Manageme f ent Doctor of Philosophy ( P (Ph.D.) Presented to: Professor Peter Horn t P 26 July 201119 July 2011 1 Word Coun 3,706 nt: WHIRLPOOL’s GLOBAL STRATEGY CASE ANALYSIS 2 Abstract The paper analyses Whirlpool Corporation’s Global Strategy case study conducted in the year 2001. The paper aims to spot key

    Words: 6106 - Pages: 25

  • Premium Essay

    Henkel

      |   | Term I - Week Two | Monday September 22nd | | 08:30 – 08:55 | Group DiscussionFinancial Reporting & Analysis I Break Out (1-6) | | | 09:00 – 10:30 | Financial Reporting & Analysis I Dr. Zeeshan Ahmed Venue (Lecture Room 1) | | | | Topic : 1) Long lived assets and their amortization | | | | Case : 1) Depreciation at Delta and Singapore Airlines | | | | Reading : 1) Long-lived Fixed Assets | | | 10:30 –

    Words: 641 - Pages: 3

  • Premium Essay

    Dell's

    effective solutions with value at every level. In that case, Dell’s is not just interested in low prices, but also in high-performance and solid reliability. Today, Dell lost its market position to HP and hopefully realizing that efficiencies are not the means to an end; competition is global and fierce; customers are constantly evolving and business can’t stay still. In this case analysis I will highlights Dell’s SWOTs analysis. This analysis is to identify firm’s strengths and weaknesses and

    Words: 2548 - Pages: 11

  • Premium Essay

    Hypothesis Identification Article Analysis

    Hypothesis Identification Article Analysis Hypothesis Identification Article Analysis Augmented Reality Experimental Marketing is the basis for this Hypothesis Identification Article Analysis. The hypothesis of the study was to determine if the Augmented Reality Experimental Marketing (AREM) is a sustainable marketing tool (Bulearca and Tamarjan,2010). This tool will allow more access and marketing opportunities online. The main focus was to determine if this tool is marketable and beneficial

    Words: 430 - Pages: 2

Page   1 42 43 44 45 46 47 48 49 50